Feeding Hummingbird with Social Media
Google’s Hummingbird update is forcing marketers to reassess their SEO and social media optimization strategies, and adjust based on the updated algorithm. Google says Hummingbird’s goal is to promote quality content and organically shared content. One of the best ways for businesses to allow for their content to be shared is through the strategic use of social media. Hummingbird is also Google’s official transition into semantic search, meaning a switch to trying to determine what someone is looking for, instead of only using the keywords typed into the search bar. In essence, Google is trying to determine a user’s intent. […]
Humanizing Digital Marketing
How Data is Becoming More Intelligent and Useful in Digital Marketing Strategies Digital marketing has become increasingly centered on quality content, social engagement and providing users with the information they seek in a relevant and timely way. The data and tools used by marketers to accomplish these tasks are being revolutionized in order to make digital marketing more authentic and relevant for users. Google’s Knowledge Graph and deep learning aims to more intelligently identify what users are searching for and provide them with increasingly relevant search results. Engineers are working to evolve the search engine and teach it semantic meanings […]
Arena vs Aqua Sphere: Which makes the biggest social media splash?
“Swimmers step up… take your mark… go!” Swimmers and water sport enthusiasts are diving into social media platforms for the latest advancements in swimwear and water gear. Today’s watersport companies produce a wide variety of aquatic suits, training gear, and accessories for enthusiasts of all ages and disciplines. The competitive swimwear industry is primarily dominated by TYR and Speedo, the two multinational brands who currently supply the vast majority of gear for the swimming community. Yet other brands have established solid footholds and are emerging in the overall swimwear market with a commitment to product excellence and innovation. Top-tier examples are […]
Manning up to search & social: brands revolutionizing men’s fashion
Consumers are engaging with brands through a broad range of media. From simple search to guerrilla advertising, marketers are finding new and creative ways to reach their audience. Four brands — Trunk Club, Harry’s, Allen Edmonds, and Burberry — are innovating men’s fashion in the digital age: Trunk Club One of the perks of living in the modern era is that you don’t need to be a celebrity to have a personal stylist. Trunk Club removes the hassle and inconvenience of shopping by combining expert service and affordability to form an innovative fashion experience. Users sign up easily online by […]
Tieks: A Study in Stylish Social Branding
We all want to leave our mark on the world – How about a blue print? Tieks Italian leather designer flats are quickly identified by way of their signature blue bottoms. The split sole is designed so that the shoes can fold in half and fit inside of a purse. They’re described as the “ballet flat, reinvented.” Forbes recently included the brand in their “25 Most Innovative Consumer and Retail Brands of 2013.” This stylishly practical brand was founded by brothers Kfir and Elram Gavrieli in 2008. Their sister Dikla is also involved, and together they created the Tieks “Gavrieli […]
Oreo Uses Facebook to Facilitate Brand Transcendence
One of America’s favorite cookies, the iconic Oreo is distinctive and delicious. Produced by Nabisco and comprised of two chocolate disks sandwiching a white cream filling, Oreo has enjoyed the luxury of being a best-selling cookie brand since its inception in 1912. While it dominates store shelves, it has also managed to effectively transition to the digital space and establish one of the most engaging social media presences on the worldwide web. Oreo’s Facebook page contains the typical posts concerning product announcements, audience engagement questions, and brand-related information. But the truly remarkable aspect of the page is how their social […]
3 Takeaways from Tic Tac’s Flavorful Facebook Content
Need a mint? There’s a Tic Tac for that. Craving something sweet? There’s also a Tic Tac for that. Looking for social media marketing inspiration? Look no further than Tic Tac. The Tic Tac brand has evolved exponentially since it was first launched by Italian confection manufacturer Ferrero (the same company behind Nutella!) in 1969. Although they’ve always had a solid consumer following, Tic Tac has recently proven it can captivate a digital audience just as successfully. The brand currently has a strong presence on Facebook and Twitter, with an on-site campaign that carries over to their social profiles. Tic […]
Four Clothing Companies with a Strong Facebook Presence
Many prominent clothing retailers contain rich histories and traditions that define their legacies. They often heavily advertise their date of origin and their clothing’s unique place in history to justify their company’s significance. With such an emphasis on the past, it’s essential that clothing retailers adapt for the future by effectively transitioning to the digital space. These are four popular clothing companies that have managed to establish a solid presence and following on Facebook. Lacoste During his career as a professional tennis player, René Lacoste earned the nickname “The Crocodile” for his aggressive, attacking style of play. That reptilian moniker […]
Social Analytics Learn Report: Turning Metrics into Insight
In one minute in the social sphere, there are: 278,000 tweets sent 1.8 million “likes” 72 hours of video uploaded Demonstrating the immense impact of social media, these numbers also illustrate the cohesiveness of digital actions. A “like,” for instance, is a social metric that translates into brand insight. Overall, these metrics are analytics signifying the value of social media marketing. Even though the majority of businesses believe social media is important, 25% of them have no strategy in place for measurement. This means they are missing out on the opportunity to analyze the effort put in and the benefits […]
Visual Visibility: Instagram Brand Best Practices
Take a picture, it’ll last longer. The photo-sharing network Instagram continues to capitalize on our visual obsessions. With 130 million users and counting, the network is changing the concept of image marketing. In fact, brands merging mobile and desktop strategies are realizing the value of Instagram in terms of reaching on-the-go consumers at any time. 16 billion photos have been shared since the inception of Instagram, and there are currently over 1 million likes each day. There is clearly no question as to whether you should establish a presence on the network. A profile on the site will put your […]