Like putting too much hot sauce on your taco, there are some mistakes you want to avoid when creating digital content this Cinco de Mayo. Whether or not your brand is launching a big digital marketing campaign or just planning to give a shout out on social media, there are five digital marketing mistakes you don’t want to make. Watch What You Say While this date often appeals to advertisers angling to captivate a certain ethnic group, it’s important that your marketing isn’t insulting or perpetuating a stereotype. Be extremely cautious and make sure your marketing campaign isn’t offensive. […]
Hungry for spaghetti? How about digital marketing success? Either way, we have you covered. The Food Network empire is a laudable ideal in creative online marketing, and their effective strategies can be emulated across all industries. The brand – consisting of the network, website and magazine – has successfully mastered the digital realm by way of lifestyle optimization and social media savvy. Whether you’re marketing shoes or insurance, the Food Network has something to teach you. Below we outline the top 5 takeaways from their marketing strategy: Be transparent: Let consumers know exactly what they’re getting. Food Network TV series […]
Life at the top isn’t just good – it’s downright tasty. The #1 Greek yogurt brand – Chobani – transcends the competition by way of high-quality active cultures and a strong social presence. Consumers are CHObsessed. Founded in 2005 by Hamdi Ulukaya, the little yogurt brand that could is now seeing monumental success. Ulukaya grew up in Turkey and was shocked at the lack of Greek yogurt options when he came to the U.S. Taking out a loan to buy a closed yogurt plant, he then relied on less conventional (and less expensive) marketing methods to share his product. “We […]
Did you know that 71% of big brands leave customer tweets unanswered? This number not only reflects poor customer service, but also defeats the purpose of social media – to communicate and engage with current and future clients in a way that would otherwise not be possible on such a large scale. What are the consequences of so many unrecognized tweets, posts and reviews? A lessened brand reputation. Word-of-mouth is still the strongest influencer in the purchase path, and ignored concerns or complaints will certainly leave users with a bitter taste. The ability to insert your brand presence into numerous […]
By Jason Squardo, Senior Vice President, Optimization In early November, Google announced an update to their algorithm that verified that the search engine would use social media to deliver search results that are both relevant and recent. The implications of this announcement should not be underestimated, with Google noting that the algorithm change will impact 35% of searches, which equates to about one result per page. The purpose of this blog is to make further sense of social media’s implication plus analyze and identify specific opportunities for us to take advantage of social media’s influence on search from a practical […]
It’s easy for businesses to claim they’re social by using traditional social media resources, but when other duties of the day create delayed responses to questions and sporadic check-in’s, real-time responsiveness isn’t always an option. Enter Twitter parties. Think of them as moderated chat rooms with immediate interface that have themes and time limits–and that are also public. Not only are they fun ways to “meet” like-minded people from all over the world, they also serve as an amazing social media tool for brands to promote their products.
It seemed the whole social world was aflutter with the news: Target was launching a Missoni collection in early September. And I would know. I’m the exact demo for Target. A self-described “budget fashion-ista,” college educated with an age somewhere north of 28 and south of 40. Which is why on Tuesday, September 13, 2011, I set my alarm for 2:55 a.m. PST to wake up, jump online and spend a significant portion of my paycheck on the iconic Missoni zigzags that were once unattainable but now within my price range. I was not alone in this. Across the country, […]
“You like me! You really, really like me!” Those now-famous words said by Sally Field during her 1985 Academy Award acceptance speech ring true for many brands today within the social space. It’s what they want. It’s what they need. The ubiquitous little blue button lives on websites, blogs, Facebook pages and within various other digital spaces and just wants to be clicked. You see, it’s the click that brands yearn for. It’s corporate validation; giving proof positive that people out there in all corners of the web, really do like them.