Last December, Twitter announced a new feature that piqued brands’ interest: enhanced profile pages. Only 21 select brands committed to spending $2 million in ads, such as Coca-Cola and Best Buy, got access to the enhanced pages at the launch. Starting on February 1, enhanced profiles will be rolled out to all active advertisers on Twitter.
From fashion designers to CEO’s, creating visual inspiration boards is nothing new in the creative world. Now social media fans don’t need pushpins or cork sheets to create their own brainstorming boards–2011’s social media darling Pinterest, less than 2 years old and now with 11 million visits per week, allows users to “pin” images that speak to them on their own virtual boards that friends may follow, plus like, Repin and comment on items. Already the site has a 0.39 percent market share, almost as much as Google+’s 0.41 percent market share, and experts predict it could become as powerful […]
Each time Facebook makes an update, there is a flurry of excitement. Ever since Facebook Timeline was announced at F8, its developers conference this past September, the digital world has anxiously waited to get their hands on the scrapbook-like feature, which is now (finally!) available for all individual user pages. This is not a blog post about how to set up Facebook Timeline or even on how users can get the most out of it–you can find a great blog on that here. Instead, we’re interested in how this feature will impact the online relationship between brands and their customers. […]
The annual Tostitos Fiesta Bowl in Glendale, Ariz., part of the Bowl Championship Series, has been bringing college football fans to the Valley of the Sun for more than 40 years. In addition to the big game, the Fiesta Bowl also sponsors a multitude of statewide community events, ranging from youth football clinics to the Fiesta Bowl Block Party on New Year’s Eve. This year, ZOG Media was tasked with redesigning the Fiesta Bowl’s website, and we’re proud of the eye-catching, user-friendly new design.
In early November, Google announced an update to their algorithm that verified that the search engine would use social media to deliver search results that are both relevant and recent. The implications of this announcement should not be underestimated, with Google noting that the algorithm change will impact 35% of searches, which equates to about one result per page. The purpose of this blog is to make further sense of social media’s implication plus analyze and identify specific opportunities for us to take advantage of social media’s influence on search from a practical marketing perspective. Three Major Signals Google identified […]
It isn’t everyday that you hear agencies exhort brands to Zogify their ZMOT. But at ZOG Media, that’s exactly what we’re doing, and after seeing the results we’ve generated, more and more brands are joining the Zogify movement. It begins by understanding Google’s so-called Zero Moment of Truth (or ZMOT). We were initially attracted to the ZMOT theory because first, at ZOG we love search (as many of you may know, prior to ZOG our founder and many members of the team founded the largest independent search agency in the USA), and also really because as ZOGGERS, we tend to […]
You may have heard about the ongoing Occupy Wall Street protest. I’ve been following the story and it made me wonder: Are we witnessing the next big movement of our time?” Now I’m not talking about a march-on-Washington, hold-hands-like-a-bunch-of-hippies-and-sing-kumbayah kind of social movement. I’m talking about the write-a-blog, post-a-video-and-change-the-world sort of social movement.
It seemed the whole social world was aflutter with the news: Target was launching a Missoni collection in early September. And I would know. I’m the exact demo for Target. A self-described “budget fashion-ista,” college educated with an age somewhere north of 28 and south of 40. Which is why on Tuesday, September 13, 2011, I set my alarm for 2:55 a.m. PST to wake up, jump online and spend a significant portion of my paycheck on the iconic Missoni zigzags that were once unattainable but now within my price range. I was not alone in this. Across the country, […]
Twitter is quickly becoming an increasingly important tool for digital markets. While there’s little doubt that social media initiatives like Twitter impact search engine ranking, there is some confusion around exactly how to incorporate Twitter into SEO strategy. ZOG Media’s SVP of Social Media, Elle Shelley, recently addressed this topic during the Advanced session of the prestigious Search Marketing Expo in Seattle, Wash. The event brings together the sharpest minds in search marketing and is facilitated by the editors of Search Engine Land. Below are the three tips from Shelley’s presentation at the event. Integrate into Strategy Integrating SEO target […]
As a digital marketing agency, we speak to a lot of companies that want to extend their brand into the social space. It’s what’s hot, after all. But before diving in, here are some tips to get you started. 1. Admit You’re Not an Expert. Sure, anyone can set up a Facebook page or Twitter profile but that does not make them an expert in social media marketing. The ability to simply create a blog or Facebook page does not mean you know how to use these networks successfully to market your company. The key word here is “market”. You […]