How paid and organic search work together to boost ROI through increased brand awareness and visitor engagement.
Google never sleeps, and neither do competing brands. There’s always a risk in falling through the rankings if you miss a beat in what the competition’s doing or how the industry is changing. When you want to be discovered, keyword data is a good place to start. The research is complete, the keywords are placed, and results are better than expected. It’s easy to rest on your laurels once you start seeing great ROI after the initial optimization. Ever wonder if, with all the new research tools being released and all the new data that comes with each purchase, if […]
Travelers aren’t going to call an agent to cross the country. That’s nearly archaic these days with a plethora of digital options at any consumer’s fingertips. The modern middleman is a computer screen: It’s as easy as typing “flight to Phoenix” into Google and watching the magic happen. Travelers go online to buy tickets creating an opportunity brands can take advantage of. The modern traveler is actively trying to seek the best value, and how they reach the purchase page provides a lot of information for marketers to use in future content. There’s a transition from mass marketing to targeted, data-driven marketing […]
Jason Squardo shares tips on how to prepare your SEO marketing strategy for 2015 to increase your brand’s online visibility and authority. This article was originally published by Website Magazine. ———- Marketers consistently rank search engine optimization (SEO) as one of the greatest drivers of ROI, and the supporting evidence clearly shows that having an actual SEO plan is an essential part of any comprehensive digital marketing strategy. Planning for SEO, whether that initiative is managed in-house or in conjunction with an agency partner, requires identifying target audiences and keywords, analyzing the competitive landscape and identifying website barriers, as well as building […]
53% of organic search clicks go to the first link. When you examine the steps behind those clicks, you are led back to keywords: what terms were entered in the search engine box? Certain words and phrases are more relevant for your brand when it comes to search engine optimization (SEO). The key is determining which ones will point to your site, increase traffic and hook your target audience. SEO is critical when it comes to boosting your search rank and increasing brand visibility. Keyword research is an important aspect of your SEO efforts – you want to find a […]
Search is the #1 driver of traffic to content sites. 75% of users conducting those searches never scroll past the first page of results. If your website isn’t correctly optimized, you are missing out on a wealth of opportunities. Search engine optimization (SEO) is critical for all businesses. On-page SEO, in particular, lays the foundation for all that follows. In order to see results and increase sales, you have to first take a look at your company internally, and on-page SEO consists of all features you can control on your site. According to Search Engine Land, “you can’t compete for […]
53% of organic search clicks go to the first link. The second link garners only 15% of total clicks. The third, fourth and fifth links receive a meager 9%, 6% and 4%. These numbers alone exemplify the importance of an ongoing search engine optimization (SEO) strategy. ZOG Digital Senior Vice President of Optimization, Jason Squardo, says the huge drop off from first to second displays significant value to be gained in the improvement to the number one position. It further proves that being found anywhere on the first page of search results is no longer enough – placement is the […]