By Greg Getner Senior Vice President, Strategy & Social Marketing This week, Google announced one of the most radical updates in its history for how search engine results are displayed, which it is calling “Search Plus Your World” (SPYW). SPYW combines results from the public web with your personal results, which it borrows heavily from its’ own Google+ platform. While personalized results and social search have been part of Google since 2005 and 2009, never before has the emphasis on these results been so tightly integrated with Google+, and never before have results by default included private content shared specifically […]
By Jason Squardo Senior Vice President of Search Some digital marketers think the most valuable links are the ones that sit atop search engine queries. While making sure your brand has effective search engine optimization is important, it shouldn’t be the only piece of your brand’s link building puzzle–BizDev linking is also vital to successfully spreading your brand.
By Kyle Clifford Director of Project Management Just like your brand should care about search engine optimization when it comes to designing your website or putting together your blog, special consideration must be made to optimize your video content. Videos provide a short but powerful message about your company or brand, and because they’re so richly visual, they appeal to audiences who might not be interested in reading text that shows up in search. Videos also serve to add to your organic search results and help to establish your brand’s web presence, which then increases your return on investment. Using […]
By Jeff Hollowell Director of Technology At ZOG Digital, we want our clients to have the most reliable websites possible–ones that are speedy and guaranteed to be fully functioning at all times. That’s why this past September, ZOG entered into a partnership with Rackspace Hosting, the service leader in cloud computing.
By Kimberly Giroux Vice President of Paid Media Having been recently released, the new Google Analytics system brings a sleeker design and advanced analytics reporting. The more intuitive navigation and release of site report data that was previously available only under beta makes this update a win for many in the online field. Let’s take a tour of the new features.
By Greg Getner Senior Vice President, Strategy & Social Marketing Most people tend to think search engine optimization (SEO) is something you add to your website. A more integrated approach would be to view your website as merely one outcome of your SEO efforts. We call including SEO in the beginning and throughout web design, rather than as an afterthought, “baking search in.” When ZOG Digital was tasked with designing the Fiesta Bowl’s new website, we made sure to make SEO a priority by baking search in.
By Jason Squardo, Senior Vice President, Optimization In early November, Google announced an update to their algorithm that verified that the search engine would use social media to deliver search results that are both relevant and recent. The implications of this announcement should not be underestimated, with Google noting that the algorithm change will impact 35% of searches, which equates to about one result per page. The purpose of this blog is to make further sense of social media’s implication plus analyze and identify specific opportunities for us to take advantage of social media’s influence on search from a practical […]