Real-Time Bidding – RTB – is a growing force in the advertising world. In fact, Search Engine Watch recently declared it the “buzzword of the moment in the digital marketing space.” Before we delve into the specifics of its booming progression and benefits, however, it’s important to distinguish RTB from other ad types. In contrast with traditional display advertising, RTB “involves computerized, algorithm-driven trading that allows for quick buying of ad impressions according to pre-set parameters.” The biggest differentiating features of Real-Time Bidding include the auction process and targeting capabilities. The auction process feeds into the targeting capabilities in that […]
For the longest time, online advertising was confined to strict blocky structures residing in nooks and crannies of a webpage. Social media flipped this longstanding convention upside down however, with a bevy of new possibilities and solutions. Out of this digital vortex of promotional potential emerged native advertising, a form of advertising dedicated to seamlessly blending into its natural habitat. Native advertising is content specifically designed for maximum functionality and integration within a brand’s respective digital channels. This form of advertising helps ensure an optimal user experience devoid of blocky banners and annoying displays. Facebook Sponsored Stories, Tumblr Spotlight, LinkedIn […]
Digital marketing is moving closer to dropping the differentiating emphasis on “digital” and becoming the marketing norm. More time spent online by consumers necessitates an equally digital professional presence. As businesses turn to the Internet to keep up with consumers and influence sales, the focus is largely on “how” – the strategy and tactics used to generate revenue. At ZOG Digital, however, we believe that the “why” is just as vital. “It’s always been our goal to help educate companies about digital marketing – and what better way to do so than using digital media?” Austin Lemme, ZOG’s Co-Founder and […]
The effectiveness of paid search ads was recently questioned by eBay. The online marketplace claims that paying for advertising in the form of keywords has little incremental revenue value. It’s also said that most of the users who clicked through were already existing customers that would have come to eBay anyway. Buying keywords on search engines typically results in more visibility, more click-throughs and increased sales. For brands who are already established and well-known – like eBay – paid search isn’t always a necessary tactic to drive results. The volume of users searching for their specific array of products allows […]
53% of organic search clicks go to the first link. The second link garners only 15% of total clicks. The third, fourth and fifth links receive a meager 9%, 6% and 4%. These numbers alone exemplify the importance of an ongoing search engine optimization (SEO) strategy. ZOG Digital Senior Vice President of Optimization, Jason Squardo, says the huge drop off from first to second displays significant value to be gained in the improvement to the number one position. It further proves that being found anywhere on the first page of search results is no longer enough – placement is the […]
By Chris Moreno Paid Media Analyst Facebook has been all over the place lately since its debut on Wall Street a few weeks ago, and then with the changing of its advertisement platform. It is now making headlines with a new offering – real-time bidding – to be released in the next few weeks.
With Facebook’s recent IPO announcement, it seems like a good time to address Facebook advertising and how to leverage the second most-visited site on the web. Like Google’s IPO, Facebook’s comes at a time when the company is flush with cash. Also like Google, Facebook has built their revenue empire on one simple solution: highly targeted advertising. This post will help marketers understand the main principals of Facebook advertising and how to benefit from the network’s model and tremendous reach.
Having been recently released, the new Google Analytics system brings a sleeker design and advanced analytics reporting. The more intuitive navigation and release of site report data that was previously available only under beta makes this update a win for many in the online field. Let’s take a tour of the new features.
ZOG Media recently partnered with a third-party ad server for its paid media services clients. Third party ad servers are vital for accurate conversion tracking across multiple digital placements. Without a 3rd party ad server, your business runs the risk of attributing what was in reality one conversion to many placements claiming to be the referrer.