Paid Advertising

32 Articles
3 Ways for Restaurants to Improve Sales Using Google Advertising
Paid Social Ads Work Despite Consumer Perceptions
Making the Case for Paid-Search Ads: Why eBay’s Study Shouldn’t Scare Brands
Five Steps to Overcome Facebook’s Algorithm Changes
Google Ad Extensions: Increasing CTR and Driving Sales for Businesses
Hyper-targeting on Twitter: How businesses can leverage big data
Metrics that Matter: Organic Search Rankings and CTRs
The 4 imperative digital marketing lessons learned by retailers this holiday shopping season
Google Unlocked: Breaking down AdWord’s new ‘Active View’ metrics
How Retargeting Influences the Purchase Path