Top Key Performance Indicators for a Local SEO Campaign
Local SEO is a rapidly growing digital marketing channel for multi-location businesses across the world. Google research states 4 out of 5 people use search to find local information and that nearly 20 percent of local smartphone visitors made a purchase in store within one day. After Google launched the “Pigeon” update, the difficulty of leveraging company proximity to engage these interested customers has grown exponentially. Now that only 3 location-based listings are displayed in SERPs, brand visibility in the “Snack Pack” is coveted by all companies because it drives both web traffic and foot traffic. With the heightened attention […]
Smartphones Are The New Storefront
Consumers are hungrier than ever for local information — context is everything for decision-makers, and it’s available online. Smartphones enable customers to save time and streamline purchases with improved access to digital content and localized search results. In fact, according to Google, 50 percent of consumers who conduct a local search on their smartphone visit a store within a day, and 18 percent of those searches lead to a purchase within a day. Search engines rely on many local SEO signals to deliver the most relevant local results to the user. After optimizing on-page and off-page local search elements, encourage […]
The Local SEO Playbook To Increased Visibility And Customer Acquisition
5 components of local optimization that increase online exposure and drive offline traffic to brick-and-mortar stores.
Learn Report: Five Overlooked Local SEO Factors Hindering Customer Acquisition
Our most recent whitepaper provides brands with the best insights to increase exposure and engagement through local search optimization. By familiarizing yourself with your brand’s personalized local search environment and the top five most common issues prohibiting customer acquisition, marketers can develop comprehensive, cross-channel strategies that drive more in-store conversions and increase digital engagement. Download our Learn to see what Local SEO trends are affecting search marketing strategies in 2016. Elevate your digital presence with increased visibility and consistent, optimized business listings that stimulate customer engagement. Learn more about our approach and how we leverage our proprietary keyword forecasting technology […]
How Convenience Stores Can Use SEO to Increase Sales
By Thomas Stern, ZOG Digital Ninety-seven percent of consumers do research online before shopping locally, according to research by BIA/Kelsey. The same study showed that almost half of consumers use Internet Yellow Pages and other similar online directories to find stores before purchasing local goods or services. For convenience stores, this visibility is essential as customers turn to digital devices to search for information on local businesses. Convenience store retailers need to make sure they can be found when consumers search online for a place to grab a bite or get gas. The goal of local search engine optimization (SEO) […]
The Top 9 Directory Syndication Mistakes Hurting Your Business
Local search engine optimization (SEO) is an effective way for companies, specifically multi-location businesses, to connect with consumers who are searching online for local goods and services. Local SEO allows businesses and consumers to intersect at various moments in the decision path, making the consumer aware of a business, leading that consumer toward more information and eventually toward a final decision. According to MOZ, 50 percent of local SEO ranking factors are tied to local directories, making them the largest single factor that can impact rankings. Local directories are also one of the most popular places where consumers search for […]
The Essential Digital Marketing Strategy: Local Search Engine Optimization
Consumers are using search engines more than ever to find local businesses, making local search engine optimization vital to chain stores competing for business. Local SEO helps connects consumers with local businesses at the moment of interest by creating high visibility on local searches. ZOG Digital’s Andrew Schneider detailed four local SEO strategies to help retailers in an article for ChainStoreAge, which can be found below. ———————— By Andrew Schneider, ZOG Digital Four-in-five consumers are turning to search engines to find information about local businesses, products and services. Those local searchers are turning into customers at a high rate. Eighteen percent […]
The Top 10 Technical SEO Problems Seen by SEO Pros Today
Building a website with a solid technical foundation is one of the keys to executing a search engine optimization strategy. ZOG Digital’s Jason Squardo explained in Website Magazine how businesses and marketers can maximize the SEO effectiveness of a website by avoiding 10 common SEO mistakes. —————————– :: By Jason Squardo, ZOG Digital :: Today, businesses no longer have the luxury of being blind to the benefits of search engine optimization (SEO). From small retail stores to multi-national chains and B2B focuses companies, SEO has been proven to produce positive results. Creating a technically sound website is still one of the most […]
The Quintessential Marketing Strategy That Most Full-Service Restaurants Ignore
When restaurants take advantage of local SEO, they have the ability to capture the attention of local consumers and increase in store sales. Local SEO expert Thomas Stern explained how restaurants can maximize their local visibility in this article, which was originally published by Full Service Restaurant Magazine. ———— Restaurants are the No. 1 topic when it comes to local search results—above other categories such as finance, auto parts, medical information, and real estate. Furthermore, according to Nielson, 95 percent of smartphone users search for restaurants, and those local searches drive foot traffic locally. In fact, 90 percent of mobile searchers convert […]
Local SEO: The Most Powerful Customer Acquisition Strategy
Local SEO has the power to dramatically impact sales for quick service restaurants by connecting them with customers at the exact time the consumers are looking to make a meal-time decision. Restaurants aiming to harness the power or local SEO should create a comprehensive strategy that revolves around dedicated landing pages, directory syndication and local link building. This article was originally featured in Quick Service Restaurant Magazine. —— Restaurants looking to increase their customer base and drive sales through digital marketing should focus on local search engine optimization (SEO) because of its proven ability to drive in-store sales. Local SEO […]