Reclaiming dead links is one of the first steps brands should take as part of a much larger and comprehensive off-page SEO program. Through meticulous research and a strategic outreach, link builders can find and fix these dead links and turn them into off-page SEO assets, providing link equity and improving search engine rankings. This article was originally published on the SEMrush Blog. ———————— For brands implementing an off-page search engine optimization (SEO) strategy, one of the most logical places to start is by finding and fixing any broken links that already exist. Broken links most commonly occur when a business launches a new […]
With Google’s recent updates, link building is being forced to go through an evolution. The key to building links today is creating strong, lasting relationships with publishers and supplying those relationships with quality content that is engaging to readers. The article below on the important of relationship building going forward was originally published by linkarati.com. —————- Today, less reputable link-building tactics used by some black-hat search engine optimization (SEO) practitioners are under attack from Google. The search engine giant not only implemented a series of search engines updates aimed to discourage objectionable techniques and promote quality content, but has also been manually targeting link […]
Local SEO has the power to dramatically impact sales for quick service restaurants by connecting them with customers at the exact time the consumers are looking to make a meal-time decision. Restaurants aiming to harness the power or local SEO should create a comprehensive strategy that revolves around dedicated landing pages, directory syndication and local link building. This article was originally featured in Quick Service Restaurant Magazine. —— Restaurants looking to increase their customer base and drive sales through digital marketing should focus on local search engine optimization (SEO) because of its proven ability to drive in-store sales. Local SEO […]
Off-page SEO helps business move up in Google’s rankings. But Google is actively targeting any businesses, even large and widely used websites, for trying to take a shortcut to success through shady link building tactics instead of creating quality content that encourages organic, relevant and ethical link placements. One of the largest travel websites in the world, Expedia, learned this lesson the hard way; to the tune of about 25% of its visibility. This is almost exactly what happened to the website Rapgenius.com when Google cracked down on its link-building scheme. Take a look at the website’s search visibility from […]
In the Moz 2013 Search Engine Ranking Survey, it was released that links are still considered the most important ranking factor in Google’s algorithm. A combination of domain-level authority and page-level link metrics make up the highest ranking factor: roughly 40% of the algorithm. The second seemingly most important factor is content and keywords. Surprisingly, the SEO respondents did not consider social signals to be a big part of the algorithm in 2013. Despite the lack of algorithm weight, the Moz study did discover that social signals are growing in correlation. For instance, Google+ was highly correlated with Facebook and […]
“Building relationships is a new beast to tame.” – Search Engine Watch The process of building a relationship as opposed to just building links takes into consideration many new factors. Trying to influence people necessitates a certain understanding – resulting from conversation and connection. Cultivating an alliance with individuals online should be approached in different ways depending upon the industry and individual. Ultimately, the outcome should greatly increase value in enriched relationships and links. Building relationships takes time – contrary to the instantaneous results often desired online. This is appropriate and to be expected in both relationships and links, as […]
Search engine optimization is crucial in digital marketing. There are several underlying components within the greater SEO: on-site, off-site, local, and reputation management. Whether you are focusing on one or all, there are a few ideas that extend across the digital marketing board. Below we have 3 of the most important tips to keep in mind as you strive for success in SEO, courtesy of our Vice President of Optimization, Jason Squardo. Keywords: It’s all about selecting the right keywords. Even if you do currently rank for the terms you select, you are still missing opportunities for advancement by not optimizing […]
By Jason Squardo Senior Vice President of Search Some digital marketers think the most valuable links are the ones that sit atop search engine queries. While making sure your brand has effective search engine optimization is important, it shouldn’t be the only piece of your brand’s link building puzzle–BizDev linking is also vital to successfully spreading your brand.