Three years after Facebook bought Instagram for $1 billion, all of Facebook’s advanced targeting tools for advertisements will now be available on Instagram. What this means for digital marketers is that it will be even easier to target potential customers if you have the budget. Currently, digital marketers can only target based on gender, location and age. In the next few months, you will be able to integrate a user’s Facebook data on Instagram — things such as interests and likes. This is a win for marketers because now advertising efforts will be more successful as they will be targeted to the […]
As the fastest growing area of influence in the digital world, Social Media Marketing is a necessity for every business. The immense benefits include increased traffic, business exposure and marketplace insight. This infographic illustrates that social media doesn’t have to be complicated to be successful.
Social media has the ability to be an effective and cost controlled method for reaching out to potential consumers, engaging with current fans and helping increase sales. But, businesses are losing potential visibility and reach because of some easy to avoid pitfalls. The article below was originally published on JeffBullas.com. ——- Social media is the most popular online activity, so it makes perfect sense for businesses to want to tap into that audience to try and increase sales. Right now, more than 90 percent of businesses use social media in one form or another. But, simply opening an account or sending out some tweets is not […]
By ZOG Digital Orangetheory Fitness is more than a gym; it’s a philosophy of health and a scientifically proven weight and fitness method. The company prides itself on real results through exciting group fitness. Orangetheory Fitness has a solid foundation of social media marketing. The company is primed for success and with a comprehensive digital marketing strategy, could easily be a top household name in fitness. Using group interval fitness and the concept of post-exercise oxygen consumption, Orangetheory Fitness participants have burned an average of 900 calories during their 60-minute workouts that include strength and cardiovascular training. Heart-rate monitoring is used […]
Take a picture, it’ll last longer. The photo-sharing network Instagram continues to capitalize on our visual obsessions. With 130 million users and counting, the network is changing the concept of image marketing. In fact, brands merging mobile and desktop strategies are realizing the value of Instagram in terms of reaching on-the-go consumers at any time. 16 billion photos have been shared since the inception of Instagram, and there are currently over 1 million likes each day. There is clearly no question as to whether you should establish a presence on the network. A profile on the site will put your […]
In a world in which we barely have enough time to type out an abbreviation-free sentence, it only makes sense to turn to pictures. The ever-emerging culture of technology and social media has led to our ultimate absorption with all that is instant. Both what we produce and what we read has quite the shorter shelf life, in that attention spans typically wane after a mere 65 seconds. Although there is certainly something to be said when it comes to interesting, informative articles, there are also countless benefits in the quick gratification of taking, posting and viewing images. Whether simply […]