When it comes to dating, being pursued is typically preferred to being the pursuer. There is hardly any difference when it comes to digital marketing tactics – even businesses need to feel wanted! Inbound marketing is becoming more of the norm because it lets brands share their knowledge and products or services – making the consumer the one with the power and phone number and your business the one at home on a Saturday (Monday) night (morning) waiting for the call. This marketing method is increasingly effective as society becomes more digitally-focused, and consumers are more in charge of their […]
By Greg Getner Senior Vice President, Strategy & Social Marketing Poker is a game of incomplete information. Most people think that this fact, along with its random nature, make it a game of luck. But in actuality, poker is a game not just of luck, but of psychology and statistics. This is because if you know the odds of hitting your next card, and you understand the body language and psychology of your opponent, then theoretically over time you will win more pots than you lose. Viewed within this context, I would argue that the discipline of advertising is more […]
By Kyle Clifford Director of Project Management Just like your brand should care about search engine optimization when it comes to designing your website or putting together your blog, special consideration must be made to optimize your video content. Videos provide a short but powerful message about your company or brand, and because they’re so richly visual, they appeal to audiences who might not be interested in reading text that shows up in search. Videos also serve to add to your organic search results and help to establish your brand’s web presence, which then increases your return on investment. Using […]
Each time Facebook makes an update, there is a flurry of excitement. Ever since Facebook Timeline was announced at F8, its developers conference this past September, the digital world has anxiously waited to get their hands on the scrapbook-like feature, which is now (finally!) available for all individual user pages. This is not a blog post about how to set up Facebook Timeline or even on how users can get the most out of it–you can find a great blog on that here. Instead, we’re interested in how this feature will impact the online relationship between brands and their customers. […]
By Thomas Stern Senior Vice President Like most agencies, we’re continually asked what makes us different from our competitors in the digital marketing solutions space. Established with a heritage in search marketing, ZOG Media provides search engine optimization (SEO), social media marketing, website and mobile design/development, paid media marketing and digital strategy. The need for a digital marketing company can arise through many different projects and initiatives. Some of our clients approach us with the need for an individual project like a mobile site or search engine optimization; others are seeking a digital agency of record. When the fit is […]
By Greg Getner Senior Vice President, Strategy & Social Marketing Most people tend to think search engine optimization (SEO) is something you add to your website. A more integrated approach would be to view your website as merely one outcome of your SEO efforts. We call including SEO in the beginning and throughout web design, rather than as an afterthought, “baking search in.” When ZOG Digital was tasked with designing the Fiesta Bowl’s new website, we made sure to make SEO a priority by baking search in.
By Kimberly Giroux Vice President of Paid Media ZOG Media recently partnered with a third-party ad server for its paid media services clients. Third party ad servers are vital for accurate conversion tracking across multiple digital placements. Without a 3rd party ad server, your business runs the risk of attributing what was in reality one conversion to many placements claiming to be the referrer.
By Jason Squardo, Senior Vice President, Optimization In early November, Google announced an update to their algorithm that verified that the search engine would use social media to deliver search results that are both relevant and recent. The implications of this announcement should not be underestimated, with Google noting that the algorithm change will impact 35% of searches, which equates to about one result per page. The purpose of this blog is to make further sense of social media’s implication plus analyze and identify specific opportunities for us to take advantage of social media’s influence on search from a practical […]
By Greg Getner Director of Strategy It isn’t everyday that you hear agencies exhort brands to Zogify their ZMOT. But at ZOG Media, that’s exactly what we’re doing, and after seeing the results we’ve generated, more and more brands are joining the Zogify movement. It begins by understanding Google’s so-called Zero Moment of Truth (or ZMOT). We were initially attracted to the ZMOT theory because first, at ZOG we love search (as many of you may know, prior to ZOG our founder and many members of the team founded the largest independent search agency in the USA), and also really […]
It’s a chilly fall morning at a local coffee shop. In the corner sits a mother, searching on her laptop for the best preschool options for her toddler. Next to her, a businessman is using his iPhone to read user reviews about golf clubs. Across the room, a couple perusing Facebook makes plans to eat at a new restaurant after seeing a friend’s rave review. What do these experiences have in common? They are all Zero Moments of Truth, ZMOT for short, according to the genii over at Google who recently released a marketing e-book on the subject. ZMOTs are […]