A recent AdWeek article speaks to the priceless advantage of having a built-in social following. If you’re a business owner, establishing a personal brand identity can also help you to build authority in your field and positively...
A recent AdWeek article speaks to the priceless advantage of having a built-in social following. If you’re a business owner, establishing a personal brand identity can also help you to build authority in your field and positively impact your business. Social media has revolutionized the model industry and has given a voice and a platform to the mostly random, anonymous, beautiful models. While the previous generation of supermodels—Tyra Banks, Heidi Klum, Cindy Crawford—managed to launch successful sideline careers after their peak modeling days, savvy models now are preparing for the transition while still in their teens. Millennial models, Gigi Hadid, Kendall Jenner, […]
With each social media success, the power of a brand’s social media presence to build loyalty can grow both in size and scope, making investments into social media profiles a must for any business. This article was originally published on Loyalty360.org. —————— By Sara Flick, Director of Content Strategy and Public Relations at ZOG Digital Social media is the best opportunity today for businesses to build brand loyalty and influence perception among their target audiences. Americans on average spend more than 3 hours a day on social networks, which rivals almost every other activity including television. Furthermore, it’s not just […]
“The chance to make a memory is the essence of brand marketing.” – Steve Jobs Defining your mission, image and voice in relation to your products and services are the first steps in effective branding. This is an internal process before it becomes external, as it is founded upon company ideals then built into brand identity. Jobs describes this process as configuring the “way the company resonates with people emotionally.” Although there are countless components within the branding process, your logo is ingrained within your identity. It’s often a quick way for consumers to instantly recognize your company – what […]
Last December, Twitter announced a new feature that piqued brands’ interest: enhanced profile pages. Only 21 select brands committed to spending $2 million in ads, such as Coca-Cola and Best Buy, got access to the enhanced pages at the launch. Starting on February 1, enhanced profiles will be rolled out to all active advertisers on Twitter.
From fashion designers to CEO’s, creating visual inspiration boards is nothing new in the creative world. Now social media fans don’t need pushpins or cork sheets to create their own brainstorming boards–2011’s social media darling Pinterest, less than 2 years old and now with 11 million visits per week, allows users to “pin” images that speak to them on their own virtual boards that friends may follow, plus like, Repin and comment on items. Already the site has a 0.39 percent market share, almost as much as Google+’s 0.41 percent market share, and experts predict it could become as powerful […]
In early November, Google announced an update to their algorithm that verified that the search engine would use social media to deliver search results that are both relevant and recent. The implications of this announcement should not be underestimated, with Google noting that the algorithm change will impact 35% of searches, which equates to about one result per page. The purpose of this blog is to make further sense of social media’s implication plus analyze and identify specific opportunities for us to take advantage of social media’s influence on search from a practical marketing perspective. Three Major Signals Google identified […]
I’m sure you have been there before, discussing creative files via email with a faceless graphic designer that you were referred to by your sister’s friend’s cousin as he throws out obscure terms and sends you files that you can’t open without the proper software. Then, he scoffs when you ask why you can’t open it. Now, I, myself, am a graphic designer, so I can say this: Most designers think you’re dumb. It’s not that you actually are dumb, or even come across that way in an email exchange. It’s just that-for some reason or another-a majority of designers […]
It isn’t everyday that you hear agencies exhort brands to Zogify their ZMOT. But at ZOG Media, that’s exactly what we’re doing, and after seeing the results we’ve generated, more and more brands are joining the Zogify movement. It begins by understanding Google’s so-called Zero Moment of Truth (or ZMOT). We were initially attracted to the ZMOT theory because first, at ZOG we love search (as many of you may know, prior to ZOG our founder and many members of the team founded the largest independent search agency in the USA), and also really because as ZOGGERS, we tend to […]
It’s a chilly fall morning at a local coffee shop. In the corner sits a mother, searching on her laptop for the best preschool options for her toddler. Next to her, a businessman is using his iPhone to read user reviews about golf clubs. Across the room, a couple perusing Facebook makes plans to eat at a new restaurant after seeing a friend’s rave review. What do these experiences have in common? They are all Zero Moments of Truth, ZMOT for short, according to the genii over at Google who recently released a marketing e-book on the subject. ZMOTs are […]
Say you decide you want to start a business. No doubt, you would meticulously strategize the type of business you want to open and the consumer base you are trying to reach and develop savvy business plans to ensure your success. Most entrepreneurs recognize the importance of everything from creating high-quality products and marketable services to hiring amicable receptionists to greet clients and answer calls, knowing the voice of their company is essential to their image. However, when all of those plans are set into motion, one of the things that should be more prominent on that new business checklist […]