It’s a chilly fall morning at a local coffee shop. In the corner sits a mother, searching on her laptop for the best preschool options for her toddler. Next to her, a businessman is using his iPhone to read user reviews about golf clubs. Across the room, a couple perusing Facebook makes plans to eat at a new restaurant after seeing a friend’s rave review. What do these experiences have in common? They are all Zero Moments of Truth, ZMOT for short, according to the genii over at Google who recently released a marketing e-book on the subject. ZMOTs are […]
For anyone who works in the hotel industry, TripAdvisor is a big deal. The popular travel review website not only provides customers with deals on flight and hotel bookings, but it also features user reviews and a rating system that may influence how travelers book their hotels.
Say you decide you want to start a business. No doubt, you would meticulously strategize the type of business you want to open and the consumer base you are trying to reach and develop savvy business plans to ensure your success. Most entrepreneurs recognize the importance of everything from creating high-quality products and marketable services to hiring amicable receptionists to greet clients and answer calls, knowing the voice of their company is essential to their image. However, when all of those plans are set into motion, one of the things that should be more prominent on that new business checklist […]
There’s not much you can say that hasn’t been said already about Steve Jobs–revolutionary, inspiration, genius. The list goes on, and rightfully so. I believe Jobs will one day rank among the greatest inventors of all time, on the same list of Henry Ford, Thomas Edison and The Wright Brothers.
You may have heard about the ongoing Occupy Wall Street protest. I’ve been following the story and it made me wonder: Are we witnessing the next big movement of our time?” Now I’m not talking about a march-on-Washington, hold-hands-like-a-bunch-of-hippies-and-sing-kumbayah kind of social movement. I’m talking about the write-a-blog, post-a-video-and-change-the-world sort of social movement.
I’m currently reading Double Double (How to Double Your Revenue and Profit in 3 Years or Less), not for me, but for my clients. It all hits home with Cameron Herold’s mention of the saying “we can’t manage what we don’t measure,” (Chapter 9, Focused Productivity) and I find that most times, no measurement is either used as a cover-up when times are bad, or as the last priority when times are good. The beauty about online/digital/Internet marketing (whatever you want to call it) is that you can track almost everything–and the data will tell you how to fix things […]
It’s easy for businesses to claim they’re social by using traditional social media resources, but when other duties of the day create delayed responses to questions and sporadic check-in’s, real-time responsiveness isn’t always an option. Enter Twitter parties. Think of them as moderated chat rooms with immediate interface that have themes and time limits–and that are also public. Not only are they fun ways to “meet” like-minded people from all over the world, they also serve as an amazing social media tool for brands to promote their products.
It’s out with the old and in with the new for Facebook. After the popular social network announced the new “Timeline” last week and changes associated with it, many businesses are asking one question: how does this affect my business?
It seemed the whole social world was aflutter with the news: Target was launching a Missoni collection in early September. And I would know. I’m the exact demo for Target. A self-described “budget fashion-ista,” college educated with an age somewhere north of 28 and south of 40. Which is why on Tuesday, September 13, 2011, I set my alarm for 2:55 a.m. PST to wake up, jump online and spend a significant portion of my paycheck on the iconic Missoni zigzags that were once unattainable but now within my price range. I was not alone in this. Across the country, […]
ICANN’s latest announcement regarding the long-awaited and highly criticized expansion of the generic top-level domain, or gTLD, came earlier this week. ICANN announced that for a cool $185,000 any company or major brand alike can apply to have their very own “.insertyourcompanysname” gTLD. “GTL-WHAT?” you say. Basically, gTLD’s are what we now know as .com, .net and .org. Up until this point websites have been limited to a group of 22 generic top-level domains, along with a large number of country-code TLDs. Country-code TLDs, or ccTLD’s, were originally intended to help organize sites by the geographic region they are relevant […]