Memorial weekend is about to start – here are some must-reads to keep you up to date. Be safe this weekend, and thank you to all those who serve and have served. Your ZOG Digital weekly link-digest: Via Mashable: “3 Deadly Sins of Social Media Marketing” “Does Social Marketing Really Work” – An infographic.
Your ZOG Digital weekly link-digest, all the must-reads from the past week. Via Mashable: “Facebook Opens at $42, Valued at $116.6 Billion” “How Long Can Facebook Reign As Social Media Champ?” Via PR Daily: Infographic: 5 Digital Tools to Boost Your Brand in 2012 [click the picture to view the full infographic]
RETARGETING – WHAT IS IT? Retargeting is a form of online advertising, in which a user that has visited your website can be shown targeted ads from your display media campaigns. This is different than traditional online targeting in that you are limiting your audience to users that have already shown interest in your brand.
I’m sure you’ve heard the story before. Once upon a time, there was a lonely business that desperately wanted a website. It searched high and low until the business was set up with a designer through a mutual friend. The business didn’t know what to expect when faced with this matchmaker scenario and tried its best to present its needs so the designer would fully understand its history, philosophy, and hopes for the future. So enraptured with the possibility of an internet union, the business shares every last detail of itself â€“perhaps too much â€“ so the site will encompass […]
Interview with Jeff Herzog, Founder & CEO of ZOG Digital and iCrossing ZOG Digital founder and CEO, Jeff Herzog, is so passionate about digital marketing, he’s created not one, but two companies dedicated to helping businesses accelerate and optimize their online presence. The first, iCrossing, is a company he started in 1998, now with 18 global offices and was purchased by Hearst Media in 2010 for $325 million. The second, ZOG Digital, is a search and social marketing company, whose client roster already include Prince Sports, Fiesta Bowl, Bvlgari, and Allstate. Herzog is an award-winning innovator, entrepreneur, and expert in […]
With Facebook’s recent IPO announcement, it seems like a good time to address Facebook advertising and how to leverage the second most-visited site on the web. Like Google’s IPO, Facebook’s comes at a time when the company is flush with cash. Also like Google, Facebook has built their revenue empire on one simple solution: highly targeted advertising. This post will help marketers understand the main principals of Facebook advertising and how to benefit from the network’s model and tremendous reach.
Search engine optimization can seem like an overwhelming challenge no matter how much experience you have. And when a brand opts to enlist a digital agency such as ZOG Digital for help with SEO, being involved in the SEO process may seem like an afterthought to the company. Rather, it’s important for brand representatives to invest time into SEO through the client/agency SEO relationship because a symbiotic approach to SEO will garner your business more leads and a better return on investment.
Last December, Twitter announced a new feature that piqued brands’ interest: enhanced profile pages. Only 21 select brands committed to spending $2 million in ads, such as Coca-Cola and Best Buy, got access to the enhanced pages at the launch. Starting on February 1, enhanced profiles will be rolled out to all active advertisers on Twitter.