83% will check sports social media sites, while watching the game on TV. Source: GMR Marketing Disconnect: Influence purchase decisions by sifting through data to identify the online fan behaviors that can affect purchasing decisions, and turning that fan-based traffic into engagement and revenue Increase qualified traffic to the site, and create additional visibility, to new potential customers Correctly harness paid search and social opportunities to increase ticket sales and increase the value of customer spend in sports and event based digital marketing Connect: In order to increase success metrics for sports and event based brands, it’s essential to create […]
Happy belated birthday, America! We hope everyone had a wonderful and safe 4th of July. We’ve rounded up our favorite SEO and social media optimization (SMO) articles of the week, complete with a brand new Pinterest infograph. Pinterest Infographic from ZOG Digital- Top 10 Pinterest best practices. Via Digital Visibility – ZOG Digital’s CommPRO.biz channel “YouTube Optimization Series: Part 1- Content Gap Analysis” “YouTube Optimization Series: Part 2 – Asset Development and Popularity Optimization” “YouTube Optimization Series: Part 3 – Technical Optimization” Via Mashable: “Facebook Users Hijack Walmart Campaign to Exile Pitbull to Remote Island” – The Alaskan air might do Pitbull some good. […]
Social Media Day is tomorrow, June 30 – how will you be celebrating? Social-inspired fashion? Food? Games? Source: technabob.com via Zog on Pinterest Via Mashable: “Google Analytics Comes to Mobile Apps” “Foursquare Gets More Robust With Connected Apps Integration” Via Search Engine Watch: “Google & Ecommerce: 10 Things Business Owners Need to Know Before July” “Twitter Posting Best Practices for Better Big Brand Engagement & Interaction” Via PC Magazine: “Google Compute Engine Targets Microsoft, Amazon” Via AdAge: “The Week’s Top Twitter Trends: Ephron Remembered, Spice Girls Return” Video of the week:
Just like cat videos on YouTube, puppy photos are a HIT on Facebook. And who can resist their little puppy faces and “I’m your best friend” demeanor? No one, that’s who! And who knew – Warren Buffett and Facebook have something in common? Via Social Fresh: “Puppy Photos Win For Non-Profits on Facebook” – We think this puppy meme pretty much sums up our knowledge of SEO and digital marketing in the industry (we know our stuff!):
By Chris Moreno Paid Media Analyst Facebook has been all over the place lately since its debut on Wall Street a few weeks ago, and then with the changing of its advertisement platform. It is now making headlines with a new offering – real-time bidding – to be released in the next few weeks.
The weekly link-digest is in – stay cool this weekend with this week’s news and tips from all around the web. Fun fact of the week: Did you know that 1/3 of Americans recommend brands they like and follow? Via CommPro.biz – Digital Visibility: “What is Digital Marketing?” Via The New York Times: “Rather Than Share Your Location, Foursquare Wants to Suggest One“
It seems like every other day, Facebook is rolling out with a new tweak.The big news this week was Facebook’s introduction of Promoted Posts and the new Ads Metric. Watch Facebook Marketing’s webinar here to learn more about what these changes mean for Facebook Ad Managers. And now for your ZOG Digital weekly link-digest: Via Business Insider: “This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now” – What do you think about this huge list of sites? Which ones are you on?
By JJ Hollowell Director of Technology New legislation proposed in New York would force website owners to remove comments made on websites if those comments were deemed “cyberbullying”: A WEB SITE ADMINISTRATOR UPON REQUEST SHALL REMOVE ANY COMMENTS POSTED ON HIS OR HER WEB SITE BY AN ANONYMOUS POSTER UNLESS SUCH ANONYMOUS POSTER AGREES TO ATTACH HIS OR HER NAME TO THE POST AND CONFIRMS THAT HIS OR HER IP ADDRESS, LEGAL NAME, AND HOME ADDRESS ARE ACCURATE. ALL WEB SITE ADMINISTRATORS SHALL HAVE A CONTACT NUMBER OR E-MAIL ADDRESS POSTED FOR SUCH REMOVAL REQUESTS, CLEARLY VISIBLE IN ANY SECTIONS […]