By Rachael Zahn Vice President of Client Services I’m currently reading Double Double (How to Double Your Revenue and Profit in 3 Years or Less), not for me, but for my clients. It all hits home with Cameron Herold’s mention of the saying “we can’t manage what we don’t measure,” (Chapter 9, Focused Productivity) and I find that most times, no measurement is either used as a cover-up when times are bad, or as the last priority when times are good. The beauty about online/digital/Internet marketing (whatever you want to call it) is that you can track almost everything–and the […]
It’s easy for businesses to claim they’re social by using traditional social media resources, but when other duties of the day create delayed responses to questions and sporadic check-in’s, real-time responsiveness isn’t always an option. Enter Twitter parties. Think of them as moderated chat rooms with immediate interface that have themes and time limits–and that are also public. Not only are they fun ways to “meet” like-minded people from all over the world, they also serve as an amazing social media tool for brands to promote their products.
It’s out with the old and in with the new for Facebook. After the popular social network announced the new “Timeline” last week and changes associated with it, many businesses are asking one question: how does this affect my business?
It seemed the whole social world was aflutter with the news: Target was launching a Missoni collection in early September. And I would know. I’m the exact demo for Target. A self-described “budget fashion-ista,” college educated with an age somewhere north of 28 and south of 40. Which is why on Tuesday, September 13, 2011, I set my alarm for 2:55 a.m. PST to wake up, jump online and spend a significant portion of my paycheck on the iconic Missoni zigzags that were once unattainable but now within my price range. I was not alone in this. Across the country, […]
ICANN’s latest announcement regarding the long-awaited and highly criticized expansion of the generic top-level domain, or gTLD, came earlier this week. ICANN announced that for a cool $185,000 any company or major brand alike can apply to have their very own “.insertyourcompanysname” gTLD. “GTL-WHAT?” you say. Basically, gTLD’s are what we now know as .com, .net and .org. Up until this point websites have been limited to a group of 22 generic top-level domains, along with a large number of country-code TLDs. Country-code TLDs, or ccTLD’s, were originally intended to help organize sites by the geographic region they are relevant […]
Twitter is quickly becoming an increasingly important tool for digital markets. While there’s little doubt that social media initiatives like Twitter impact search engine ranking, there is some confusion around exactly how to incorporate Twitter into SEO strategy. ZOG Media’s SVP of Social Media, Elle Shelley, recently addressed this topic during the Advanced session of the prestigious Search Marketing Expo in Seattle, Wash. The event brings together the sharpest minds in search marketing and is facilitated by the editors of Search Engine Land. Below are the three tips from Shelley’s presentation at the event. Integrate into Strategy Integrating SEO target […]
As search marketers, we get hung up on the rank of campaign terms and goals of being in the top few search results. While this is undoubtedly an important metric of SEO success, rank now more than ever only tells part of the story. For an industry built around analytics and black and white data, understanding that rank is an unreliable SEO success factor can be uncomfortable at first. While basic, the following should help those who want to understand the full picture of how SEO can impact a site beyond just your target terms and rank.
“You like me! You really, really like me!” Those now-famous words said by Sally Field during her 1985 Academy Award acceptance speech ring true for many brands today within the social space. It’s what they want. It’s what they need. The ubiquitous little blue button lives on websites, blogs, Facebook pages and within various other digital spaces and just wants to be clicked. You see, it’s the click that brands yearn for. It’s corporate validation; giving proof positive that people out there in all corners of the web, really do like them.
This week Google rolled out their most recent enhancement to further integrate social data into search results. If mass adoption occurs, Google +1 will not only provide users with a better experience, but it will also provide another much needed trusted beacon for Google’s search algorithm. How Does it Work?
As a digital marketing agency, we speak to a lot of companies that want to extend their brand into the social space. It’s what’s hot, after all. But before diving in, here are some tips to get you started. 1. Admit You’re Not an Expert. Sure, anyone can set up a Facebook page or Twitter profile but that does not make them an expert in social media marketing. The ability to simply create a blog or Facebook page does not mean you know how to use these networks successfully to market your company. The key word here is “market”. You […]