Interview with Jeff Herzog, Founder & CEO of ZOG Digital and iCrossing ZOG Digital founder and CEO, Jeff Herzog, is so passionate about digital marketing, he’s created not one, but two companies dedicated to helping businesses accelerate and optimize their online presence. The first, iCrossing, is a company he started in 1998, now with 18 global offices and was purchased by Hearst Media in 2010 for $325 million. The second, ZOG Digital, is a search and social marketing company, whose client roster already include Prince Sports, Fiesta Bowl, Bvlgari, and Allstate. Herzog is an award-winning innovator, entrepreneur, and expert in […]
With Facebook’s recent IPO announcement, it seems like a good time to address Facebook advertising and how to leverage the second most-visited site on the web. Like Google’s IPO, Facebook’s comes at a time when the company is flush with cash. Also like Google, Facebook has built their revenue empire on one simple solution: highly targeted advertising. This post will help marketers understand the main principals of Facebook advertising and how to benefit from the network’s model and tremendous reach.
Search engine optimization can seem like an overwhelming challenge no matter how much experience you have. And when a brand opts to enlist a digital agency such as ZOG Digital for help with SEO, being involved in the SEO process may seem like an afterthought to the company. Rather, it’s important for brand representatives to invest time into SEO through the client/agency SEO relationship because a symbiotic approach to SEO will garner your business more leads and a better return on investment.
Last December, Twitter announced a new feature that piqued brands’ interest: enhanced profile pages. Only 21 select brands committed to spending $2 million in ads, such as Coca-Cola and Best Buy, got access to the enhanced pages at the launch. Starting on February 1, enhanced profiles will be rolled out to all active advertisers on Twitter.
From fashion designers to CEO’s, creating visual inspiration boards is nothing new in the creative world. Now social media fans don’t need pushpins or cork sheets to create their own brainstorming boards–2011’s social media darling Pinterest, less than 2 years old and now with 11 million visits per week, allows users to “pin” images that speak to them on their own virtual boards that friends may follow, plus like, Repin and comment on items. Already the site has a 0.39 percent market share, almost as much as Google+’s 0.41 percent market share, and experts predict it could become as powerful […]
Where’s My Water? Platform: Apple and Android Cost: $0.99 Purchase here: https://bit.ly/zrjSTq and here: https://bit.ly/xBIBah Fans of old-school computer game The Incredible Machine rejoice: there’s a 2012 app that will take you right back to the days where physics was fun. In Where’s My Water?, a Disney app that’s princess-free, users must help shower-loving alligator Swampy get clean by using the principles of energy and force to get pure water into his showerhead.
Following up from Kyle Clifford’s blog post highlighting the importance of video search engine optimization, it’s a great time to review the growing consumer activity with video content online and how this affects the way advertisers can reach an engaged audience. Cisco projected that by year-end 2012, Internet video will account for more than 50 percent of consumer Internet traffic. This marks a trend in the time spent interacting with different types of media online, which in turn presents a great opportunity for advertisers to optimize their media plan with a new way to engage their core audience on content […]
Raw Food for Real People Platform: Apple and Android Cost: $5.99 Purchase here: https://amzn.to/xBS0SL and here https://bit.ly/yp4fiz Go to a store to buy a raw foods “preparation” book, and chances are great you’re going to spend at least $6 on a manual. With the app Raw Food for Real People, you’ll get all the information you’ll find in a paperback, but you don’t have to worry about getting sun dried tomato juice or almond water all over your pages.
This week, Google announced one of the most radical updates in its history for how search engine results are displayed, which it is calling “Search Plus Your World” (SPYW). SPYW combines results from the public web with your personal results, which it borrows heavily from its’ own Google+ platform. While personalized results and social search have been part of Google since 2005 and 2009, never before has the emphasis on these results been so tightly integrated with Google+, and never before have results by default included private content shared specifically with that individual. While these types of personalized results remain […]