By Greg Getner Senior Vice President, Strategy & Social Marketing Poker is a game of incomplete information. Most people think that this fact, along with its random nature, make it a game of luck. But in actuality, poker is a game not just of luck, but of psychology and statistics. This is because if you know the odds of hitting your next card, and you understand the body language and psychology of your opponent, then theoretically over time you will win more pots than you lose. Viewed within this context, I would argue that the discipline of advertising is more […]
By Jason Squardo Senior Vice President of Search Some digital marketers think the most valuable links are the ones that sit atop search engine queries. While making sure your brand has effective search engine optimization is important, it shouldn’t be the only piece of your brand’s link building puzzle–BizDev linking is also vital to successfully spreading your brand.
Craving Buster Platform: Android Cost: $0.99 Purchase here: https://amzn.to/wpIWKD 2012 is finally here, and that means making New Year’s resolutions to quit all those nasty habits–including smoking cigarettes. Need some help with your anti-smoking quest? The Android app Craving Buster serves as users’ own personal quit-smoking coach, with a variety of ways to kill your need for a fix.
By Kyle Clifford Director of Project Management Just like your brand should care about search engine optimization when it comes to designing your website or putting together your blog, special consideration must be made to optimize your video content. Videos provide a short but powerful message about your company or brand, and because they’re so richly visual, they appeal to audiences who might not be interested in reading text that shows up in search. Videos also serve to add to your organic search results and help to establish your brand’s web presence, which then increases your return on investment. Using […]
By Jeff Hollowell Director of Technology At ZOG Digital, we want our clients to have the most reliable websites possible–ones that are speedy and guaranteed to be fully functioning at all times. That’s why this past September, ZOG entered into a partnership with Rackspace Hosting, the service leader in cloud computing.
Each time Facebook makes an update, there is a flurry of excitement. Ever since Facebook Timeline was announced at F8, its developers conference this past September, the digital world has anxiously waited to get their hands on the scrapbook-like feature, which is now (finally!) available for all individual user pages. This is not a blog post about how to set up Facebook Timeline or even on how users can get the most out of it–you can find a great blog on that here. Instead, we’re interested in how this feature will impact the online relationship between brands and their customers. […]
By Kimberly Giroux Vice President of Paid Media Having been recently released, the new Google Analytics system brings a sleeker design and advanced analytics reporting. The more intuitive navigation and release of site report data that was previously available only under beta makes this update a win for many in the online field. Let’s take a tour of the new features.
By Thomas Stern Senior Vice President Like most agencies, we’re continually asked what makes us different from our competitors in the digital marketing solutions space. Established with a heritage in search marketing, ZOG Media provides search engine optimization (SEO), social media marketing, website and mobile design/development, paid media marketing and digital strategy. The need for a digital marketing company can arise through many different projects and initiatives. Some of our clients approach us with the need for an individual project like a mobile site or search engine optimization; others are seeking a digital agency of record. When the fit is […]
By Greg Getner Senior Vice President, Strategy & Social Marketing Most people tend to think search engine optimization (SEO) is something you add to your website. A more integrated approach would be to view your website as merely one outcome of your SEO efforts. We call including SEO in the beginning and throughout web design, rather than as an afterthought, “baking search in.” When ZOG Digital was tasked with designing the Fiesta Bowl’s new website, we made sure to make SEO a priority by baking search in.
By Austin Lemme Executive Creative Director, Co-Founder The annual Tostitos Fiesta Bowl in Glendale, Ariz., part of the Bowl Championship Series, has been bringing college football fans to the Valley of the Sun for more than 40 years. In addition to the big game, the Fiesta Bowl also sponsors a multitude of statewide community events, ranging from youth football clinics to the Fiesta Bowl Block Party on New Year’s Eve. This year, ZOG Media was tasked with redesigning the Fiesta Bowl’s website, and we’re proud of the eye-catching, user-friendly new design.