Talk about information overload! After two days of innovation, learning, and networking at the ZOG Digital Innovation Summit, it’s easy to feel inspired to begin refining and connecting your digital marketing campaigns. When getting started, keep the following key takeaways for the summit in mind: One size does not fit all. Performance is dependent on the tactics, platforms, and data at hand. One holistic strategy may not attract success like another. Each moment of the consumer journey, micro-moments, must be taken into account. The key components of a micro-moment are the people, intent, and context. Brands must catch the right […]

Paul Headley, Head of Analytics at ZOG Digital, summed up the marketing and brand challenges we face every day: digital marketing breeds competition. We’re not working against each other, we’re working together. With innovation, our summit’s theme, manifesting all over our industry, we need to reduce friction and build trust to work smarter. By working together and breaking down silos, digital marketers and brands create a more efficient and successful experience across channels. The digital world moves fast. Each touchpoint is important to the user journey, such as: search, forms of content, paid advertising, and social media. We have to […]

ZOG Digital kicked off its first digital marketing summit. We brought a mix of industry leaders from Google, Facebook, Moz, and more to speak along our executive team. Here’s a preview of the ZOG Digital Innovation Summit’s speakers and panelists. We’ll hear from them again on Thursday, February 2! Thomas Stern Chief Innovation Officer, ZOG Digital Thomas oversees the architecture and evolution of our service lines and drives the agency’s technology offering, including the development of proprietary technology.   Sarah Krznarich VP, Brand & Content Strategy, ZOG Digital Sarah’s a seasoned content strategist who’s passionate about making brands more human. […]

Join us for an elite digital marketing experience Our Innovation Summit is an invitation-only event, tailored for those engaged in emerging digital strategies and industry innovation. Meet your peers, converse with experts! Day 1 is focused on learning, sharing, and networking, while Day 2 is all about fun. Schedule Connect Travel Hotels FAQs Day 1: Work Smart DAY 2: Play Hard Schedule Day 1: Work Smart (January 31st & February 2nd) Day 2: Play Hard (February 1st & February 3rd) Travel Day 1 – Venue & Parking ZOG Digital 11201 North Tatum Blvd. Phoenix, AZ 85028 (Located on the East side of […]