Talk about information overload! After two days of innovation, learning, and networking at the ZOG Digital Innovation Summit, it’s easy to feel inspired to begin refining and connecting your digital marketing campaigns. When getting started, keep the following key takeaways for the summit in mind: One size does not fit all. Performance is dependent on the tactics, platforms, and data at hand. One holistic strategy may not attract success like another. Each moment of the consumer journey, micro-moments, must be taken into account. The key components of a micro-moment are the people, intent, and context. Brands must catch the right […]

ZOG Digital kicked off its first digital marketing summit. We brought a mix of industry leaders from Google, Facebook, Moz, and more to speak along our executive team. Here’s a preview of the ZOG Digital Innovation Summit’s speakers and panelists. We’ll hear from them again on Thursday, February 2! Thomas Stern Chief Innovation Officer, ZOG Digital Thomas oversees the architecture and evolution of our service lines and drives the agency’s technology offering, including the development of proprietary technology.   Sarah Krznarich VP, Brand & Content Strategy, ZOG Digital Sarah’s a seasoned content strategist who’s passionate about making brands more human. […]