Last week, Facebook announced that they are expanding the Like button to include Reactions, a visual way for users to express more detailed opinions about content quickly and easily. This is the most significant Facebook UX change in years. To add a reaction, Facebook users hold down the Like button on mobile or hover over the Like button on desktop to see the reaction image options, then tap either Like, Love, Haha, Wow, Sad or Angry. According to Chris Moreno, VP of Social Media at ZOG Digital, sentiment is likely to show a variety of best use cases among different […]
“I think the business model of traditional pay TV is so different from the other services Millennials subscribe to that it just doesn’t fit how they think about buying media.” — Sling TV CEO Roger Lynch He’s right. Media is evolving to offer users more personalization and control. Today’s consumers want content that comes with them — on-demand content that’s accessible anywhere, from any device. Cable alternatives like Sling TV, Netflix, and Hulu allow users to pick and choose cost-effective content packages on a smaller scale with fewer interruptions, barriers to consumption, and contract constraints. To be successful, brands must develop […]
ZOG Digital’s Michael Pasco discusses how brands can leverage video marketing and YouTube product placement to enhance social reach and ROI. This article was originally published by SEM Rush. ——- YouTube has the king’s share of content marketing. It has over a billion users who generate billions of views and watch hundreds of millions of hours of video content every day. By connecting a highly engaging content medium with an active audience, YouTube has spawned a new type of content creator, unique to their system of digital discovery. Superfans make up 20 percent of total users, but drive 80 percent […]
Variety found that the eight out of the top 10 influential figures among Americans aged 13-18 are all YouTube creators. The only two celebrities from other media channels to make the cut are Bruno Mars and Taylor Swift. YouTube’s ability to create stars is no longer a surprise, especially after seeing their impact on huge YouTube-focused events like VidCon. After ten years, the video platform is entrenched in the minds of today’s youth that what someone says on the world’s second largest search engine gains not only respect, but also tons of engagement in comment threads. Rather than using mass […]
Yesterday, Twitter hosted its second annual Twitter Flight developer conference, where it announces new features and updates to the public. The biggest takeaway from this keynote event is that there are new tools for brands invested in social media and content development need to know use when developing content strategies moving into 2016. It’s imperative that marketers understand that Twitter, under newly reinstated CEO Jack Dorsey, is focusing on improving quality of life for users who share Twitter content. Here’s what you need to know about Twitter’s latest features: Collections This new feature replaces embedding singular tweets, especially helpful for marketers showing their […]
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As 2016 inches closer, it’s clear that finding the right homebuyers is becoming more challenging for homebuilders. According a joint study from The National Association of Realtors and Google, nine in ten homebuyers rely on the Internet as their primary research source, and 52 percent turn to the Internet to take their first step. When it comes to reaching millennials, they expect relevant information to be ready for them on their favorite digital channels. They share that information publicly – social media posts describing where they want to move next, what stage of life they are at, and when they […]
Beauty brands find a unique niche between fashion and health. How do they succeed on social media? By bringing their people into the experience. Adding makeup tutorials, hair style tips, skincare remedies, and nail secrets blend education and beauty so users are confident they are making the smartest purchase decision and know exactly how to apply it. Embrace Tutorial Obsessions on YouTube Beauty brands will find most of their success in YouTube. According to recent data from OpenSlate, the top 100 beauty and style channels on the video platform pull in 582 million views each month. This includes makeup tutorials, […]
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By 2018, 35 percent of online travel bookings will be mobile. In the words of Fast Company, Airbnb will usurp the InterContinental Hotels Group and Hilton Worldwide as the world’s largest hotel chain — without owning a single hotel. How will your brand compete with modern travel apps like Airbnb? Social Visibility is Vital to Discovery Airbnb’s growth dominance in the travel industry is a key indicator that apps dictate how we travel and plan. Travel brands need to focus on the small screen in order to get the big returns. With such stiff competition, marketers must reposition their travel […]