RETARGETING – WHAT IS IT? Retargeting is a form of online advertising, in which a user that has visited your website can be shown targeted ads from your display media campaigns. This is different than traditional online targeting in that you are limiting your audience to users that have already shown interest in your brand.
With Facebook’s recent IPO announcement, it seems like a good time to address Facebook advertising and how to leverage the second most-visited site on the web. Like Google’s IPO, Facebook’s comes at a time when the company is flush with cash. Also like Google, Facebook has built their revenue empire on one simple solution: highly targeted advertising. This post will help marketers understand the main principals of Facebook advertising and how to benefit from the network’s model and tremendous reach.
Having been recently released, the new Google Analytics system brings a sleeker design and advanced analytics reporting. The more intuitive navigation and release of site report data that was previously available only under beta makes this update a win for many in the online field. Let’s take a tour of the new features.
ZOG Media recently partnered with a third-party ad server for its paid media services clients. Third party ad servers are vital for accurate conversion tracking across multiple digital placements. Without a 3rd party ad server, your business runs the risk of attributing what was in reality one conversion to many placements claiming to be the referrer.
It’s a chilly fall morning at a local coffee shop. In the corner sits a mother, searching on her laptop for the best preschool options for her toddler. Next to her, a businessman is using his iPhone to read user reviews about golf clubs. Across the room, a couple perusing Facebook makes plans to eat at a new restaurant after seeing a friend’s rave review. What do these experiences have in common? They are all Zero Moments of Truth, ZMOT for short, according to the genii over at Google who recently released a marketing e-book on the subject. ZMOTs are […]