Top Key Performance Indicators for a Local SEO Campaign
Local SEO is a rapidly growing digital marketing channel for multi-location businesses across the world. Google research states 4 out of 5 people use search to find local information and that nearly 20 percent of local smartphone visitors made a purchase in store within one day. After Google launched the “Pigeon” update, the difficulty of leveraging company proximity to engage these interested customers has grown exponentially. Now that only 3 location-based listings are displayed in SERPs, brand visibility in the “Snack Pack” is coveted by all companies because it drives both web traffic and foot traffic. With the heightened attention […]
Twitter Expands Tweets to Include More Information in Same Slot
In the coming months, Twitter will introduce changes that will give users to opportunity to say and show more within individual tweets. Ranging from character allotments to attached media, the changes will allow users to have even richer conversations through expanded tweets. Historically, all tweets have been limited to 140 characters. The number was set in place when Twitter was introduced in 2006 to allow tweets to be sent as text messages, which had a 160-character limit. It left enough space for the sender’s username to be included in the text, and any media or name mention counted against the […]
In-store Mobile Use Drives In-store Purchases
Whether it’s in the checkout line at the grocery store or at home on the couch, consumers use smartphones to research specific topics, products or aimlessly surf the web. Mobile devices have become necessary centers of information for consumers, and now more than ever, brands need to embrace and respond to this trend. It’s a trend that can’t be ignored. Mobile commerce has become a vital sector within e-commerce. Mobile commerce now accounts for nearly 30 percent of all e-commerce sales in the U.S. and will grow nearly three times faster than e-commerce, according to Internet Retailer. By the end […]
Mobile Marketing Strategies Guide Travelers in the Right Direction
People are reliant on their mobile phones for information even more than normal when they travel. Consumers are consistently on-the-go and marketers need to adjust their strategies to suit consumer behavior. Brands and marketers need to recognize travel search patterns and optimize mobile marketing brands for mobile devices, whether it be their mobile website, app or general online presence. According to Google, 69 percent of mobile users spend extra time, no matter where they are, researching travel ideas. Of those users, half of them return to the topic and research further on a different platform. Those queries are more than just […]
Facebook Canvas Stitches Together Interactivity and Brand
Facebook recently introduced Canvas, a mobile-only, interactive ad unit that blends an immersive experience with all the perks of Facebook’s targeting system. With a Facebook built-in platform, marketers create customized full-screen ads that are compatible with Facebook’s news feed. The Canvas ads feature self-contained sequences of videos, photos and text stitched together by the brand. Brands are embracing Canvas for its ability to create an engaging and interactive brand experience in a concise mobile ad setting. Interactivity According to Facebook, its users view more than half of Canvas ads, with an average viewing time of 31 seconds. In a recent […]
TrueView for Shopping Offers Retailers More Engagement Opportunities
TrueView for Shopping from Google was updated in early July with new options for viewers to buy products advertised in videos. Released July 12, the changes are an extension of TrueView ads that initially offered the products featured in YouTube ads. The number of advertisers using TrueView increased 50 percent during 2015. Of those advertisers, one of three use it weekly, according to Google. That shows that retailers recognize the potential of marketing to engaged audiences and the differences of TrueView. TrueView built on the existing platform Cards, the interactive annotations on YouTube videos, to provide a direct link between […]
Smartphones Are The New Storefront
Consumers are hungrier than ever for local information — context is everything for decision-makers, and it’s available online. Smartphones enable customers to save time and streamline purchases with improved access to digital content and localized search results. In fact, according to Google, 50 percent of consumers who conduct a local search on their smartphone visit a store within a day, and 18 percent of those searches lead to a purchase within a day. Search engines rely on many local SEO signals to deliver the most relevant local results to the user. After optimizing on-page and off-page local search elements, encourage […]
Learn Report: The 2016 Digital Marketing Budget and Trend Guide
Take a close look at digital marketing trends impacting consumer behaviors and engagement strategies. Is your brand evolving alongside the expectations of your audience and the mediums they use to discover? Stay competitive by developing your digital marketing budgets and strategies to complement industry trends. Reallocate underperforming budgets in traditional media channels, increase visibility with mobile-focused campaigns, and foster discovery with actionable video advertising. Download our most recent Learn for a deeper dive into these industry trends and explore how brands can expand their impact in digital channels. Learn more about our approach and how we leverage our proprietary keyword forecasting technology to generate […]
Optimizing Luxury Retailers For User Experience and Discovery Marketing
Home décor is a market where smart customers like to research before they buy. 91 percent of people use desktops and laptops to research items before they buy. It’s all the more important for one-of-a-kind retailers to keep their products top-of-mind for consumers as, for many customers, going to the store is now the last step of the purchase journey. Keep in mind that while a customer may know about your brand, it’s equally important for search engines to be familiar with your digital presence to show consumers your products at key points during the research process. Be Known by […]
How Apple AdBlock is Disrupting Marketing Impact
As user experience is becoming more valuable to marketers and consumers, it seems like a win/win for Apple to take a popular desktop concept and bringing it to its mobile devices. But it’s not. Bringing AdBlock to the Safari app only leaves more questions for publishers, brands, and marketers. How AdBlock Works AdBlock, as it works as a desktop extension for Safari, Firefox, Google Chrome and other web browsers, never lets detected ads display or even load for the website visitor. As of 2014, Adblock is the most popular extension on Google Chrome with over 40,000,000 users. Most visibly, it […]