Think you don’t need Search Engine Optimization (SEO)? Think Again. What You’ll Learn… Search is the most important digital medium when it comes to making a purchase decision. Not only do you need great content in order to be more visible in search engines, but that content needs to be properly optimized to be found in an extremely competitive and complex environment. Need proof? Download our SEO Infographic. See how SEO, when done correctly, can affect your business.
Lead generation through Social Media has become an important business requirement. What You’ll Learn… Social Media Optimization (SMO) improves this process, making social content more visible and therefore more effective in driving these inbound leads. As a general rule, social media should be driving 20-30 percent of your overall site traffic, but this Lead Generation through Social Media infographic details some other great statistics.