What You’ll Learn… In 2013, 92 percent of people searched for a restaurant on a web browser, while 81 percent searched for a restaurant on a mobile app. A comprehensive digital marketing effort that utilizes a responsive website design, paid advertising and local search engine optimization (SEO) strategies can have a dramatic and direct impact on sales by influencing potential consumers at multiple critical moments in the purchasing decision funnel. Learn how the strategic use of digital marketing can increase sales and ROI for restaurants. We’ll break down what every marketer needs to focus on: Why local SEO impacts in-store […]
Discovery Marketing Changes in the ‘Age of the Consumer’ What You’ll Learn… 60 percent of marketers expect to increase their digital budget in 2014. As the consumer landscape changes, businesses must be willing to make adjustments in order to make new customer connections. Learn about the digital trends of 2014, including the rise of mobile technology, Google’s enhanced campaigns and the loss of keyword data. We’ll also break down what every marketer needs to focus on to stay ahead: Adjusting resource allocations to focus on digital marketing. Investing in real-time data. Shifting spending to align with customer experiences. Optimizing websites […]
A Patient-Centric Approach with Search and Social Marketing What You’ll Learn… As the healthcare industry looks to streamline and make patient-centricity a priority, the digital landscape offers tremendous opportunities for providers and health enterprises to connect with healthcare consumers. By establishing themselves as credible and reliable information resources with healthcare consumers in relevant digital spaces, brands can connect with users as they search for and share information on a variety of platforms. An overview of emerging trends in the healthcare industry as they relate to patient-centricity How population health management can be achieved through a patient-first digital approach How digital […]
Adapting Your Budget and Priorities for Better Customer Acquisition What You’ll Learn… Search marketing is morphing into discovery marketing and providing marketers the opportunity to leverage new channels, improve lead generation, boost conversions and increase revenue. Interactive marketing budgets are expected to nearly double over the next five years in an effort to accommodate the ever-changing ways consumers connect with brands and seek information. Learn how to adjust your priorities and resource allocations to accommodate this growing trend. An overview of discovery marketing. Current and future trends, as well as budget implications. Ways to execute and integrate discovery marketing. How […]
How do you measure the value of your social media marketing efforts? What You’ll Learn… Social media marketing has become a necessity in order to thrive online. Yet many have no strategy in place for measuring those organic social efforts. Monitoring and measuring social analytics is increasingly critical because it defines the value of social media marketing. In this Learn Report, we examine social goals and corresponding metrics, as well as identify ROI-driven technology alongside the top business objectives derived from social media marketing including: Branding Lead Generation Ecommerce
Social media makes up over 1/4 of all time spent online. What You’ll Learn… As the fastest growing area of influence in the digital world, Social Media Marketing is a necessity for every business. The immense benefits include increased traffic, business exposure, and marketplace insight. This infographic illustrates that social media doesn’t have to be complicated to be successful. Download it today to learn the 13 Basic Rules of Social Media Marketing.
Big data is more than just the buzzword of the moment. What You’ll Learn… Big data is more than just the buzzword of the moment. In fact, the conglomeration of complex data is a result of advancing technology and emerging social device capabilities – resulting in immense opportunities within the business world. Facebook has long been known to be a popular source for big data. With over one billion users and innumerable amounts of consumer information, the social network giant has a wealth of data at their fingertips. Their ad network presents invaluable opportunities and the release of the Facebook […]
Organic search is the top source for generating website traffic.* What You’ll Learn… A correctly optimized website is vital in order to reap search traffic benefits. Many brands looking to improve their website find that a redesign is the best solution – it can increase search engine visibility, appearance, and functionality. When strategizing and launching a website redesign, there are a multitude of factors to consider. In this Learn report, we’ve broken them down into the following four categories, with specific SEO considerations detailed in each one. On-Page Architecture Keywords Linking Off-Page Support
ZOG Digital’s Digital Marketing Infographic What You’ll Learn… Digital marketing is constantly evolving in accordance with advancing Internet capabilities and subsequent business opportunities. The immense landscape is composed of search engine optimization (SEO), social media optimization (SMO), paid advertising, design & development and data technology. This infographic will guide you through each component of digital marketing, explaining what it is and why it’s valuable — with metaphoric help from our visual surroundings.
Optimizing for Moment of Interest Connections 97% of consumers search for local businesses online. What You’ll Learn… The majority of consumers searching locally have immediate purchase intent. If your brand presence is correctly optimized online, these “Moment of Interest Connections” lead to increased traffic and sales. In this report, we deconstruct local SEO by way of: The Value of Local SEO Local SEO Ranking Factors On-Page SEO Search Engine Listings Local Directory Citations Reviews