Our most recent infographic offers a brief look into the history and major changes seen in SEO over the last 25 years, offering brands insights into trends and how the will influence future marketing strategies. By understanding how and why SEO has evolved over the years to offer a more level playing field for brands and quality, meaningful content to users, brands can anticipate what’s to come and craft more valuable content to increase visibility and drive action. Download our Learn to see what trends your brand should be watching when crafting your 2016 search marketing strategy. For a deeper […]
Developing a content marketing strategy that drives conversions can be a daunting task that leaves marketers hungry for answers. Well, we’ve got a full serving of digital know-how to satisfy your craving. The ingredients to any great digital marketing strategy must contain the following 6 elements to generate a positive ROI. The meat of any content strategy is an in-depth understanding of your target audience segments. Leverage this knowledge to define your goals and develop more effective content. Find your brand’s unique voice and share it across a variety of content mediums that are most engaging to your target users. […]
In 2014, digital marketing endeavors accounted for 25 percent of all marketing expenditures. That amount is expected to grow to 33 percent in 2015, which makes digital marketing one of the largest expenses this year for any competitive business. The new king in the digital landscape is quality, engaging content—especially in the hyper-competitive scene of mobile marketing. Mobile has transitioned from a “second screen” resource to the primary method of consumer engagement. It’s grown to the point where 56 percent of all time spent engaging with U.S. online retail occurs via mobile device. The challenge is that marketers only get […]
Social media makes up over ¼ of all time spent online, educating consumers in a less conventional way. To honor the return of school, here’s our take on the classic yearbook “Most Likely to” awards – with social media, of course. Take a look at six of the top social networks, and how they’d rank in the high school ecosystem.
It’s 2013, and by now we all know HOW digital marketing works. In its most basic form, you set up profiles on social networks, pay for ads, and make sure Google can find you. What isn’t always so clear, however, is WHY we do all of this. Our latest infographic, “The Dynamic Digital Marketing Landscape” works to address this lack of digital education. As consumer behavior shifts along with Internet capabilities, businesses must also adjust their marketing strategies. Understanding why we need to do this – and what elements are important – will help businesses find success. The digital marketing […]