The 2014 Search Marketing Expo kicked off today in Las Vegas with a special focus on social media marketing. ZOG Digital’s own Chris Moreno, director of paid search, kicked off the morning events Wednesday, November 19th with a presentation on creating, executing, and measuring Facebook paid campaigns. Chris is a founding member of Facebook for Business and manages ZOG Digital’s paid advertising and social media marketing department. Below is a summary of his presentation and key takeaways to help your brand develop more measurable and effective campaigns. Measuring up with Facebook There are four steps to developing successful Facebook […]
ZOG Digital’s director of paid social, Chris Moreno, will be speaking at the SMX Social Media Marketing Conference on Nov. 19 at ARIA Resort and Casino in Las Vegas. The conference will cover cutting edge tactics to drive new traffic, build lead streams and convert fans and followers to customers. Moreno will speak on the “Measuring Up With Social Analytics” panel from 9–10:15 a.m. where he will discuss how to directly connect social media advertising campaigns to key performance indicators. He will provide attendees with actionable insights to get the highest return-on-investment from paid social media campaigns. His presentation will […]
Join ZOG Digital and guest speakers from Forrester Research, Inc. and UBL as we provide actionable insights to drive online and in-store sales by outlining: • How local SEO impacts the consumer decision path • Major factors that influence local search rankings and how to optimize for local SEO • An overview of cross-channel measurement for advanced customer insights Wednesday, July 23 at 1 p.m. EST REGISTER NOW Space is limited, please sign up today for this exclusive webinar featuring Forrester Research, Inc. and UBL Interactive.
ZOG Digital will be hosting a webinar on the search marketing trends to watch in 2014 on Wednesday, January 22 at 1 p.m. EST. The webinar will feature Shar VanBoskirk, vice president and principal analyst from Forrester Research, Inc. The “Search Marketing Innovations to Watch in 2014” webinar will outline industry best practices and methods for marketers to prioritize budgets and resources for the year. “The changing search marketing landscape provides opportunities for brands to distinguish themselves and reach audiences in new and innovative ways,” said Thomas Stern, senior vice president of client services at ZOG Digital. “We aim to […]
ZOG Digital and Forrester Senior Analyst Sarah Rotman Epps are pooling their research findings into a singular comprehensive webinar presentation that will provide insights and commentary into the emergence of discovery marketing in the search marketing space. Their objective is to familiarize you with the many facets of discovery marketing and how to effectively modify your objectives/ budget to accommodate it. The one-hour long webinar will be occurring on Oct. 24 at 1 p.m. EDT. Thomas Stern, SVP of Client Services at ZOG Digital and its host presenter, said he’s looking forward to fleshing out search marketing and instructing people […]