Paul Headley, Head of Analytics at ZOG Digital, summed up the marketing and brand challenges we face every day: digital marketing breeds competition. We’re not working against each other, we’re working together. With innovation, our summit’s theme, manifesting all over our industry, we need to reduce friction and build trust to work smarter. By working together and breaking down silos, digital marketers and brands create a more efficient and successful experience across channels. The digital world moves fast. Each touchpoint is important to the user journey, such as: search, forms of content, paid advertising, and social media. We have to […]
Join us for an elite digital marketing experience Our Innovation Summit is an invitation-only event, tailored for those engaged in emerging digital strategies and industry innovation. Meet your peers, converse with experts! Day 1 is focused on learning, sharing, and networking, while Day 2 is all about fun. Schedule Connect Travel Hotels FAQs Day 1: Work Smart DAY 2: Play Hard Schedule Day 1: Work Smart (January 31st & February 2nd) Day 2: Play Hard (February 1st & February 3rd) Travel Day 1 – Venue & Parking ZOG Digital 11201 North Tatum Blvd. Phoenix, AZ 85028 (Located on the East side of […]
Watch the recording of our most recent webinar with Facebook on social customer acquisition. Learn how to leverage Facebook product ads and customer audience targeting to create more engaging content that drives Social ROI. Increase your social prospecting opportunities by segmenting campaigns and content based on unique audience targeting features and new ad feature that allow marketers to tell a complete story with relevant content and delivery.
Thursday, April 16, 2015 11:00 AM EST Join Facebook and ZOG Digital as we discuss marketing methods to reach high purchase intent consumers. During this webinar we’ll share best practices and client results through the following topics: Converting Engaged Prospects Overlaying website behavior with Facebook data to identify and reach top priority customer segments Matching customer database information with Facebook user data to integrate marketing messaging and increase frequency Acquiring Net New Customers Using data profiling to pair existing customer behavior with users that have similar characteristics (look-a-likes) A sneak peak of the latest Facebook advertising format and supporting technology, […]
Last week, ZOG Digital’s Rachel Zahn and Craig Gress grabbed their MacBooks, stocked up on coffee, and jumped in their cars for a road trip to sunny Palm Springs, California to attend this year’s eTail West annual conference. The 4-day event was held from February 17th-20th and brought new concepts in retail marketing to life through keynote presentations, interactive panels, and tons of networking opportunities. The event primarily focused on how retailers can increase their brand’s engagement through powerful digital marketing strategies and bold brand developments. By creating an omni-channel experience that seamlessly weaves together digital components, users can shop […]
Wednesday, January 21 at 11 a.m. EST Join ZOG Digital and Ryan Skinner, senior analyst from Forrester Research, Inc., as we provide actionable insights on how to leverage audience data for a superior content strategy and more successful customer acquisition. Learn the latest in content strategy, including: How to define content marketing. Emerging models for content marketing. Data-driven strategies for more targeted, effective content. How omnichannel media paths are influencing how consumers make purchase decisions. How to build, optimize and amplify content across the web. Best practices for tracking results. Space is limited, please sign up today for this free […]
The 2014 Search Marketing Expo kicked off today in Las Vegas with a special focus on social media marketing. ZOG Digital’s own Chris Moreno, director of paid search, kicked off the morning events Wednesday, November 19th with a presentation on creating, executing, and measuring Facebook paid campaigns. Chris is a founding member of Facebook for Business and manages ZOG Digital’s paid advertising and social media marketing department. Below is a summary of his presentation and key takeaways to help your brand develop more measurable and effective campaigns. Measuring up with Facebook There are four steps to developing successful Facebook […]
ZOG Digital’s director of paid social, Chris Moreno, will be speaking at the SMX Social Media Marketing Conference on Nov. 19 at ARIA Resort and Casino in Las Vegas. The conference will cover cutting edge tactics to drive new traffic, build lead streams and convert fans and followers to customers. Moreno will speak on the “Measuring Up With Social Analytics” panel from 9–10:15 a.m. where he will discuss how to directly connect social media advertising campaigns to key performance indicators. He will provide attendees with actionable insights to get the highest return-on-investment from paid social media campaigns. His presentation will […]
Join ZOG Digital and guest speakers from Forrester Research, Inc. and UBL as we provide actionable insights to drive online and in-store sales by outlining: • How local SEO impacts the consumer decision path • Major factors that influence local search rankings and how to optimize for local SEO • An overview of cross-channel measurement for advanced customer insights Wednesday, July 23 at 1 p.m. EST REGISTER NOW Space is limited, please sign up today for this exclusive webinar featuring Forrester Research, Inc. and UBL Interactive.
ZOG Digital will be hosting a webinar on the search marketing trends to watch in 2014 on Wednesday, January 22 at 1 p.m. EST. The webinar will feature Shar VanBoskirk, vice president and principal analyst from Forrester Research, Inc. The “Search Marketing Innovations to Watch in 2014” webinar will outline industry best practices and methods for marketers to prioritize budgets and resources for the year. “The changing search marketing landscape provides opportunities for brands to distinguish themselves and reach audiences in new and innovative ways,” said Thomas Stern, senior vice president of client services at ZOG Digital. “We aim to […]