I’m currently reading Double Double (How to Double Your Revenue and Profit in 3 Years or Less), not for me, but for my clients. It all hits home with Cameron Herold’s mention of the saying “we can’t manage what we don’t measure,” (Chapter 9, Focused Productivity) and I find that most times, no measurement is either used as a cover-up when times are bad, or as the last priority when times are good. The beauty about online/digital/Internet marketing (whatever you want to call it) is that you can track almost everything–and the data will tell you how to fix things […]
It’s out with the old and in with the new for Facebook. After the popular social network announced the new “Timeline” last week and changes associated with it, many businesses are asking one question: how does this affect my business?
It seemed the whole social world was aflutter with the news: Target was launching a Missoni collection in early September. And I would know. I’m the exact demo for Target. A self-described “budget fashion-ista,” college educated with an age somewhere north of 28 and south of 40. Which is why on Tuesday, September 13, 2011, I set my alarm for 2:55 a.m. PST to wake up, jump online and spend a significant portion of my paycheck on the iconic Missoni zigzags that were once unattainable but now within my price range. I was not alone in this. Across the country, […]