By ZOG Digital Recently, we looked at the power of local SEO, and how a highly optimized location finder can help elevate local search results and drive sales. Today we praise The Joint, chiropractic care centers that offer affordable and convenient access to licensed practitioners, for its head start on local SEO. The Joint is primed to receive top search results with some adjustments to their digital strategy. The Joint has multiple locations, and provides and is quickly growing as a leader in chiropractic care across the country. With highly integrated search and social marketing, The Joint will be able […]
Xikar: The best thing to happen to cigars since fire We know passion for products and success when we see it. Xikar, a Kansas City-based company that specializes in superior, high-function cigar cutters and accessories, displays their values and desire for quality products through every facet of their business. Their products, which include lighters, humidifiers and cases, embody the company’s four major fundamentals for development: function, form, fair and forever. Xikar is a brand that is synonymous with integrity and customer-centricity. Cigar aficionados have, for years, known about Xikar. Now, the company is quickly gaining ground with other consumer bases. […]
Consumers are engaging with brands through a broad range of media. From simple search to guerrilla advertising, marketers are finding new and creative ways to reach their audience. Four brands — Trunk Club, Harry’s, Allen Edmonds, and Burberry — are innovating men’s fashion in the digital age: Trunk Club One of the perks of living in the modern era is that you don’t need to be a celebrity to have a personal stylist. Trunk Club removes the hassle and inconvenience of shopping by combining expert service and affordability to form an innovative fashion experience. Users sign up easily online by […]
With over one billion users, Facebook presents an incredible opportunity for brands to increase awareness and engagement. Recognizing the immense marketing opportunities on the network, National Geographic magazine launched an interactive Facebook app in correlation with their May 2013 cover story. Examining a possible genetic link to human longevity, the National Geographic magazine cover featuring babies reads: “This baby will live to be 120.” To expand on that idea and increase digital visibility, National Geographic magazine contacted the ZOG Digital Design & Development team to create a Facebook app. “National Geographic is one of the most recognized brands in the […]
Jessica Frampton Associate Designer “Okay, you two…I want you both to shake hands and play nice from now on. Next time you can’t get along, you’re headed straight to the principal’s office.” Wouldn’t it be great if adult life sounded like this, to have a reasonable, unbiased individual keep us in line whenever we started kicking dirt in each other’s faces? Well, I am going to attempt to be that voice and bridge the gap in the designer-client relationship. The epic struggle between creative process and business savvy. When you find yourself on either side of the divide, here are […]
I’m sure you’ve heard the story before. Once upon a time, there was a lonely business that desperately wanted a website. It searched high and low until the business was set up with a designer through a mutual friend. The business didn’t know what to expect when faced with this matchmaker scenario and tried its best to present its needs so the designer would fully understand its history, philosophy, and hopes for the future. So enraptured with the possibility of an internet union, the business shares every last detail of itself â€“perhaps too much â€“ so the site will encompass […]
Most people tend to think search engine optimization (SEO) is something you add to your website. A more integrated approach would be to view your website as merely one outcome of your SEO efforts. We call including SEO in the beginning and throughout web design, rather than as an afterthought, “baking search in.” When ZOG Digital was tasked with designing the Fiesta Bowl’s new website, we made sure to make SEO a priority by baking search in.
The annual Tostitos Fiesta Bowl in Glendale, Ariz., part of the Bowl Championship Series, has been bringing college football fans to the Valley of the Sun for more than 40 years. In addition to the big game, the Fiesta Bowl also sponsors a multitude of statewide community events, ranging from youth football clinics to the Fiesta Bowl Block Party on New Year’s Eve. This year, ZOG Media was tasked with redesigning the Fiesta Bowl’s website, and we’re proud of the eye-catching, user-friendly new design.