RankBrain is Google’s latest AI system that helps process search results, as reported by Bloomberg. It is also fully operational and was deployed globally months ago, so there’s no better time than now to learn how to use it for your brand. What is RankBrain? It’s important that marketers know that RankBrain is not separate from Google’s search algorithm, Hummingbird. Instead, RankBrain sorts through every page Google can find and selects ones deemed “most relevant” for particular queries. Google uses RankBrain as a way to refine search queries to find the best results for what they searched for. Simply put, […]
Amazon has kept busy, moving forward with a focus on fixing its digital reputation in 2016. Even after the New York Times piece on its culture, Amazon retains its authority as an eCommerce powerhouse. One of Amazon’s first moves is to clean up its review system that has recently been under attack. The digital retail giant is suing over 1000 Fiverr.com users who profit from writing fake reviews or bypass its verification system. Taking a step back, we can make one key observation: Amazon knows that its brands and its customers care about quality reviews. According to a recent Nielsen […]
Yesterday, Twitter hosted its second annual Twitter Flight developer conference, where it announces new features and updates to the public. The biggest takeaway from this keynote event is that there are new tools for brands invested in social media and content development need to know use when developing content strategies moving into 2016. It’s imperative that marketers understand that Twitter, under newly reinstated CEO Jack Dorsey, is focusing on improving quality of life for users who share Twitter content. Here’s what you need to know about Twitter’s latest features: Collections This new feature replaces embedding singular tweets, especially helpful for marketers showing their […]
Keyword forecasting helps marketers predict keyword-to-content value to find potential customers, create smarter content and predict return on investment.
According to Forbes, 65 percent of people who watch a video will go to the vendor’s website, but building brand awareness is just the first step to drive engagement. Actionable video content can increase online retail purchases...
According to Forbes, 65 percent of people who watch a video will go to the vendor’s website, but building brand awareness is just the first step to drive engagement. Actionable video content can increase online retail purchases by up to 64 percent. Suffice to say, an informative YouTube video is a valuable addition to the digital marketing arsenal. But the proof is in the pudding: Sphero BB-8’s placement on YouTube’s Ads Leaderboard for September 2015 and the success from its cross-channel paid advertising campaigns is no coincidence. ZOG Digital knows the how to generate results in the retail industry, as […]
Patient-focused healthcare continues to evolve alongside the world at large. With shifting patient and physician preferences, only the most adaptive marketers will be able to stand out and earn the trust of both. Here’s what makes health companies a unique challenge for marketers: There are two decision-makers, but doctors alone gate prescriptions. It’s a high-consideration industry that does its homework before making decisions. Trust, authority and brand recall are the most important factors to build. It lives and dies by word-of-mouth recommendations and reviews. Discovery marketing is the industry’s untapped goldmine opportunity. Marketers need to be on top of the health […]
As 2016 inches closer, it’s clear that finding the right homebuyers is becoming more challenging for homebuilders. According a joint study from The National Association of Realtors and Google, nine in ten homebuyers rely on the Internet as their primary research source, and 52 percent turn to the Internet to take their first step. When it comes to reaching millennials, they expect relevant information to be ready for them on their favorite digital channels. They share that information publicly – social media posts describing where they want to move next, what stage of life they are at, and when they […]
Beauty brands find a unique niche between fashion and health. How do they succeed on social media? By bringing their people into the experience. Adding makeup tutorials, hair style tips, skincare remedies, and nail secrets blend education and beauty so users are confident they are making the smartest purchase decision and know exactly how to apply it. Embrace Tutorial Obsessions on YouTube Beauty brands will find most of their success in YouTube. According to recent data from OpenSlate, the top 100 beauty and style channels on the video platform pull in 582 million views each month. This includes makeup tutorials, […]
Home décor is a market where smart customers like to research before they buy. 91 percent of people use desktops and laptops to research items before they buy. It’s all the more important for one-of-a-kind retailers to keep their products top-of-mind for consumers as, for many customers, going to the store is now the last step of the purchase journey. Keep in mind that while a customer may know about your brand, it’s equally important for search engines to be familiar with your digital presence to show consumers your products at key points during the research process. Be Known by […]
As user experience is becoming more valuable to marketers and consumers, it seems like a win/win for Apple to take a popular desktop concept and bringing it to its mobile devices. But it’s not. Bringing AdBlock to the Safari app only leaves more questions for publishers, brands, and marketers. How AdBlock Works AdBlock, as it works as a desktop extension for Safari, Firefox, Google Chrome and other web browsers, never lets detected ads display or even load for the website visitor. As of 2014, Adblock is the most popular extension on Google Chrome with over 40,000,000 users. Most visibly, it […]