Our very own Thomas Stern was recently published on Search Engine Land with an article about how optimizing your company’s website careers section will attract quality candidates.

From the article:

When you are advertising and ready to hire top talent, it’s important to have a strong, consistent and well-optimized presence on job posting sites, high-traffic job boards and LinkedIn.

If a job candidate is interested in your company, he or she will immediately go into research mode and scour the Internet for more information. You should expect job seekers to visit your company website to learn more about leadership, culture, and other available jobs in their field.

For employers and site owners, you can improve the job seeking experience as well as your company’s recruitment pipeline by building out and optimizing a careers section on your site.

Check out the rest of his piece here.

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