Documenting your data is essential for brand development and growth.

In the previous two posts of our three-part series, we discussed the importance of taking inventory of your data, and how important it is to understand your numbers before implementing a strategy. To push forward, let’s talk about devising a well-crafted and understandable reporting structure.

Get Organized

You understand what data is available and its intended use. Congrats! You’re set up for success. Almost.

It’s time to talk reporting…

  1. Document all the measurement tools your company has access to in an Excel file.  
  2. Track down who owns what, and consider creating a centralized list of account credentials. (Clients lose months of valuable data when employees leave with their user IDs in tow.)
  3. If you haven’t already, attribute the reporting and insights to the correct source, like a Facebook promoted post.
  4. Share your newly found insights across departments.
  5. Implement the analytical data into your strategy to drive your growth objectives.

Share your Insights

Socialize your insights across departments. It helps build a more collaborative environment, and may prove doubly fruitful — maybe someone sees something you missed.

To learn from your data, share with your team and other departments, then look at other stakeholders. Leaders within the organization should be informed about insights that have been unveiled and how that information can help attain your goals.

With data, leadership, and the correct support on your side, you can easily turn insights into action — driving measurable growth. You can present this information to leaders with a simplistic compilation of data from all analytical outlets, perhaps a one-sheeter or brief powerpoint.

Sharing data outside of the marketing and analytical departments leads to opportunities working in a more integrated fashion. As long as you understand how to use the analytical information to your advantage, success will be waiting around the corner.

It’s easier to overcome and avoid analytics roadblocks by collecting data, developing and implementing a strategy, and crafting a reporting structure. All you have to do is rinse and repeat to continuously to adjust the strategy and keep these best practices in tact.

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