It’s finally here: Snapchat Spectacles, and it’s no small quirk. This new augmented reality technology from the social media messaging company has caused frustration for some and anticipation for several more.
As people begin to experiment with them, amazement simply doesn’t stop. The videos taken from the Spectacles are automatically synced up and shared to Snapchat. Videos can be edited and shared with your friends just as easily and it was done from a handheld device, with the main difference focused on the perspective. Some of the best uses and points of view with Spectacles are experiential, face-to-face interactions and memory videos.
For experiential videos, imagine driving safely or perhaps riding a skateboard. For once, you don’t have to worry about holding your phone while doing something that could potentially cause harm to your phone and, of course, yourself. Face-to-face interaction videos are just as it sounds — picture coming home to your dog after work and capturing the excitement from your eyes point of view.
And finally, what most use Snapchat for already are memory videos. Landscapes and interactions with other people are now hands-free and given a wide-angle lens that is shot at 60 frames per second. Without having to get that perfect snap of the Golden Gate Bridge while holding your hand steady, you simply look to record your memories.
Today, the only way to receive a pair of the camera sunglasses are to hunt down one of the Snapbot vending machines. This has been the cause of frustration for some people, as these machines have been jumping around the U.S. seemingly at random.
Snapbots have been spotted in Los Angeles, recently New York City and even Pasadena, California at the Rose Bowl, prior to the USC vs. UCLA game. From the first day of the spectacles being live, the Snapchat creative team had launched feeds for brands like Mountain Dew, Esquire Network and Sour Patch Kids.
These stories might seem minuscule, but they harness potential for more engagement and tell a story from an interactive point of view. You’re able to visually see someone construct something with their own two hands and while it may not seem like a lot, it is only the start of what could be done in the future.
Consumers may wonder about the true difference between Snapchat’s Spectacles and Google Glass. Snapchat Spectacle simply connect to your phone and the Snapchat app to record bits of video within a circular format. Google Glass was unveiled in 2013, but failed for many reasons — the main justification, cost. While Google Glass was priced as a computer at $1,500, Snapchat Spectacles are priced at $129. Spectacles are inherently tied to social media, while Google Glass was primarily centered around web browsing. The simplicity of the Spectacles speaks loudly over the clouded capabilities and high-costs of Google Glass.
The ability to capture perspectives is within our grasps. Selfies may still be at large, but the concept of Spectacles challenges people to no longer look inward, but outward and to share those experiences.