Take a close look at digital marketing trends impacting consumer behaviors and engagement strategies. Is your brand evolving alongside the expectations of your audience and the mediums they use to discover? Stay competitive by developing your digital marketing budgets and strategies to complement industry trends. Reallocate underperforming budgets in traditional media channels, increase visibility with mobile-focused campaigns, and foster discovery with actionable video advertising. Download our most recent Learn for a deeper dive into these industry trends and explore how brands can expand their impact in digital channels. Learn more about our approach and how we leverage our proprietary keyword forecasting technology to generate […]
5 components of local optimization that increase online exposure and drive offline traffic to brick-and-mortar stores.
No matter how innovative brands research and develop their products, it’s the customers who decide how that purchase decision will be made. Today’s consumer is savvy to marketing efforts, and is more likely to purchase based on their own research than on ads alone. This doesn’t mean that it’s impossible for brands to influence a customer purchase. Testing design assets, segmenting audiences for purchase history and researching consumer interests can all help brands target the right users. Before thinking about location technology or creative approaches to advertising, remember that there are already plenty of consumers who buy your products or […]
Explore how keyword forecasting can improve the visibility of your content to niche target audience segments and maximize its revenue potential by identifying keyword-to-content value. Our most recent white paper takes a deep dive into the benefits and functionality of our proprietary keyword revenue forecasting technology, developed to monetize content and position brands as an authority in search. High content exposure in search can capture market share from competitors and increase conversions with strategic visibility for users during key moments of the research process. Download our Learn to see how keyword forecasting can improve the reach and ROI of your […]
Last week, Facebook announced that they are expanding the Like button to include Reactions, a visual way for users to express more detailed opinions about content quickly and easily. This is the most significant Facebook UX change in years. To add a reaction, Facebook users hold down the Like button on mobile or hover over the Like button on desktop to see the reaction image options, then tap either Like, Love, Haha, Wow, Sad or Angry. According to Chris Moreno, VP of Social Media at ZOG Digital, sentiment is likely to show a variety of best use cases among different […]
“I think the business model of traditional pay TV is so different from the other services Millennials subscribe to that it just doesn’t fit how they think about buying media.” — Sling TV CEO Roger Lynch He’s right. Media is evolving to offer users more personalization and control. Today’s consumers want content that comes with them — on-demand content that’s accessible anywhere, from any device. Cable alternatives like Sling TV, Netflix, and Hulu allow users to pick and choose cost-effective content packages on a smaller scale with fewer interruptions, barriers to consumption, and contract constraints. To be successful, brands must develop […]