Facebook announced today that 80 percent of its revenue comes directly from mobile devices. That’s a massive accomplishment considering that in total, 5.63 billion dollars came directly from its success as a digital marketing platform. According to Facebook, more than 90 percent of both monthly and daily active users access its mobile platform. This ad growth is hard to ignore — this signifies the importance of the product Facebook is providing to marketers. They’re providing efficient methods of content distribution, smart ad targeting, and constantly investing in evolving their product. In total for the full year 2015, Facebook exceeded expectations […]
Global spending on media is on the rise. McKinsey & Company predicts it to surpass 2 trillion in 2019 due to digital advertising’s 16.1 percent compound annual growth rate (CAGR). For brands looking to maximize profitability and establish awareness as a market leader, every dollar must be efficiently allocated through data-driven insights. Spend gets tricky when you take competition into account, but anticipating their year is an important part to taking the lion’s share of the digital market. ZOG Digital has developed forecasting technology that helps brands predict market opportunities and capitalize on competitors’ visibility gaps. Smart marketers see the […]
For home goods manufacturers, the market isn’t getting any bigger. Though brick-and-mortar stores still dominate revenue, selling directly to consumers online presents new opportunities and avenues for growth. Now more than ever before, manufacturers need to be visible online to reach new customers. Manufacturers are already optimizing their development processes with the best materials on the market – in 2016, the best way to get a competitive advantage is to diversify to new markets online. The longer you wait, the more time you give the competition to catch up. Whether online or in-person, manufacturers are examining ways for their warehouses […]
How paid and organic search work together to boost ROI through increased brand awareness and visitor engagement.
What You’ll Learn… Consumer behaviors have evolved, and brands that fail to meet user expectations with engaging content that is visible in digital channels will soon experience a decrease in market share and ROI. Leverage trusted data and technology to develop smarter content that is valuable to the specific needs of your target audience segments. In this report, we will address how brands must react to three major digital marketing trends to stay competitive in 2016: Media budgets are continuing their shift from traditional marketing to digital Reallocate traditional budgets to digital channels Adapt content to complement device usage Craft […]
ZOG Digital’s Click-To-Call Mobile Search Campaigns Increase Service Revenue For Pep Boys 62 Percent
Scottsdale, AZ — ZOG Digital, a leading digital marketing and technology company, partnered with Pep Boys to launch a hyper-engaged mobile search campaign that attributed calls from search ads to revenue from brick-and-mortar stores. Localized ads tracked calls and appointments scheduled from paid search campaigns to Pep Boys’ nearby towing and service centers. ZOG Digital’s results quickly exceeded expectations, driving an influx of calls to Pep Boys locations nationwide and increasing mobile ROAS by 28 percent just two weeks after launch. During that same time, scheduled appointments increased by over 17 percent, resulting in a 62 percent growth in appointment […]
This year, resolve to take your content strategy to a new level with creative ways to get more bang for your marketing buck. With a dynamic, multichannel content strategy, you have freedom to incorporate various digital marketing initiatives that are Adblock agnostic and deliver relevant content to targeted audiences on Google and Facebook. Make smart investments into long-term digital assets that will earn you an improved mix of direct response digital marketing results year over year. Search engines are still king, so don’t underestimate the impact search advertising can have on your revenue. Remember that 2015 was a year shareable, […]