RankBrain is Google’s latest AI system that helps process search results, as reported by Bloomberg. It is also fully operational and was deployed globally months ago, so there’s no better time than now to learn how to use it for your brand. What is RankBrain? It’s important that marketers know that RankBrain is not separate from Google’s search algorithm, Hummingbird. Instead, RankBrain sorts through every page Google can find and selects ones deemed “most relevant” for particular queries. Google uses RankBrain as a way to refine search queries to find the best results for what they searched for. Simply put, […]
Amazon has kept busy, moving forward with a focus on fixing its digital reputation in 2016. Even after the New York Times piece on its culture, Amazon retains its authority as an eCommerce powerhouse. One of Amazon’s first moves is to clean up its review system that has recently been under attack. The digital retail giant is suing over 1000 Fiverr.com users who profit from writing fake reviews or bypass its verification system. Taking a step back, we can make one key observation: Amazon knows that its brands and its customers care about quality reviews. According to a recent Nielsen […]
Yesterday, Twitter hosted its second annual Twitter Flight developer conference, where it announces new features and updates to the public. The biggest takeaway from this keynote event is that there are new tools for brands invested in social media and content development need to know use when developing content strategies moving into 2016. It’s imperative that marketers understand that Twitter, under newly reinstated CEO Jack Dorsey, is focusing on improving quality of life for users who share Twitter content. Here’s what you need to know about Twitter’s latest features: Collections This new feature replaces embedding singular tweets, especially helpful for marketers showing their […]
Keyword forecasting helps marketers predict keyword-to-content value to find potential customers, create smarter content and predict return on investment.
Barefoot Wine and ZOG Digital were awarded “Best Use of Search – Retail” at the third annual US Search Awards hosted in conjunction with PubCon Las Vegas on October 7th, 2015. The awards were presented to agencies and individuals for outstanding achievements in the U.S. search and digital marketing industries. “Together, Barefoot Wine and ZOG Digital have raised the bar with an SEO campaign built to find customers and increase revenue,” said Jeff Herzog, Chairman & CEO of ZOG Digital. “Our innovative solutions and proprietary keyword forecasting technology provide a unique differentiator for brands to set the standard for discovery […]
According to Forbes, 65 percent of people who watch a video will go to the vendor’s website, but building brand awareness is just the first step to drive engagement. Actionable video content can increase online retail purchases...
According to Forbes, 65 percent of people who watch a video will go to the vendor’s website, but building brand awareness is just the first step to drive engagement. Actionable video content can increase online retail purchases by up to 64 percent. Suffice to say, an informative YouTube video is a valuable addition to the digital marketing arsenal. But the proof is in the pudding: Sphero BB-8’s placement on YouTube’s Ads Leaderboard for September 2015 and the success from its cross-channel paid advertising campaigns is no coincidence. ZOG Digital knows the how to generate results in the retail industry, as […]
Patient-focused healthcare continues to evolve alongside the world at large. With shifting patient and physician preferences, only the most adaptive marketers will be able to stand out and earn the trust of both. Here’s what makes health companies a unique challenge for marketers: There are two decision-makers, but doctors alone gate prescriptions. It’s a high-consideration industry that does its homework before making decisions. Trust, authority and brand recall are the most important factors to build. It lives and dies by word-of-mouth recommendations and reviews. Discovery marketing is the industry’s untapped goldmine opportunity. Marketers need to be on top of the health […]
As 2016 inches closer, it’s clear that finding the right homebuyers is becoming more challenging for homebuilders. According a joint study from The National Association of Realtors and Google, nine in ten homebuyers rely on the Internet as their primary research source, and 52 percent turn to the Internet to take their first step. When it comes to reaching millennials, they expect relevant information to be ready for them on their favorite digital channels. They share that information publicly – social media posts describing where they want to move next, what stage of life they are at, and when they […]
Infographic What You’ll Learn… Analyzing the trends in SEO over the last two and a half decades allows marketers to better understand their industry and develop more effective strategies that capitalize on forecasted changes in search marketing. Take a trip through time to see how search has become the #1 driver of traffic to content sites and cultivates leads with a 14.6 percent close rate. Download our infographic to explore the evolution of SEO and get a glimpse into where search marketing is headed. Learn how to adjust your brand’s marketing strategy to stay visible, efficiently leverage content, and optimize […]
Scottsdale, AZ — ZOG Digital, a leading digital marketing and technology company, announced today the expansion of ZOG Digital’s presence in Charlotte, North Carolina. This new presence will allow ZOG Digital to better serve its existing and future partners in the southeast region. The Charlotte office comes in response to proven demand in ZOG Digital’s services. To head this expansion, the firm announces the hiring of Belle Rape as the Sr. Manager, Strategic Account Services. “Charlotte is an important growth region for ZOG Digital and its clients,” said Jeff Herzog, Chairman & CEO of ZOG Digital. “We’re committed to building […]