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Converting Engaged Prospects & Acquiring New Customers

What You’ll Learn…
The following report is a recap of the topics discussed during a webinar hosted by ZOG Digital and Facebook to outline the latest in social customer acquisition strategies. An effective social acquisition strategy helps move users through the customer lifecycle and generate ROI from consumers on social media. Today, Facebook offers the most innovative targeting and ad features ever seen in marketing that allow personalized delivery and content to users around the globe. Marketers must leverage these unique and highly targeted ad features on Facebook to maximize marketing efforts and increase social conversions.

Overlaying website visitors with Facebook targeting capabilities
Matching customer database information with Facebook user data
Using profiling to target lookalike audiences
A preview of the latest advertising format and targeting technology
Client case studies and results

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