Google recently introduced Customer Match, a new tool that gives advertisers a better way to capitalize on a consumer’s intent-rich moments by tapping into historical search data. Customer Match will allow marketers to upload lists of emails and match them to signed-in Google users on Gmail, Search and YouTube. It will begin rolling out in the next few weeks. Any brand that uses online stores, loyalty programs, newsletters, Google logins, and any other sign-up program have been given much more power to engage users with targeted, real-time marketing. By tapping into email addresses, as both Facebook and Twitter do with […]
Converting Engaged Prospects & Acquiring New Customers What You’ll Learn… The following report is a recap of the topics discussed during a webinar hosted by ZOG Digital and Facebook to outline the latest in social customer acquisition strategies. An effective social acquisition strategy helps move users through the customer lifecycle and generate ROI from consumers on social media. Today, Facebook offers the most innovative targeting and ad features ever seen in marketing that allow personalized delivery and content to users around the globe. Marketers must leverage these unique and highly targeted ad features on Facebook to maximize marketing efforts and […]
Beauty brands find a unique niche between fashion and health. How do they succeed on social media? By bringing their people into the experience. Adding makeup tutorials, hair style tips, skincare remedies, and nail secrets blend education and beauty so users are confident they are making the smartest purchase decision and know exactly how to apply it. Embrace Tutorial Obsessions on YouTube Beauty brands will find most of their success in YouTube. According to recent data from OpenSlate, the top 100 beauty and style channels on the video platform pull in 582 million views each month. This includes makeup tutorials, […]
Home décor is a market where smart customers like to research before they buy. 91 percent of people use desktops and laptops to research items before they buy. It’s all the more important for one-of-a-kind retailers to keep their products top-of-mind for consumers as, for many customers, going to the store is now the last step of the purchase journey. Keep in mind that while a customer may know about your brand, it’s equally important for search engines to be familiar with your digital presence to show consumers your products at key points during the research process. Be Known by […]
As user experience is becoming more valuable to marketers and consumers, it seems like a win/win for Apple to take a popular desktop concept and bringing it to its mobile devices. But it’s not. Bringing AdBlock to the Safari app only leaves more questions for publishers, brands, and marketers. How AdBlock Works AdBlock, as it works as a desktop extension for Safari, Firefox, Google Chrome and other web browsers, never lets detected ads display or even load for the website visitor. As of 2014, Adblock is the most popular extension on Google Chrome with over 40,000,000 users. Most visibly, it […]
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By 2018, 35 percent of online travel bookings will be mobile. In the words of Fast Company, Airbnb will usurp the InterContinental Hotels Group and Hilton Worldwide as the world’s largest hotel chain — without owning a single hotel. How will your brand compete with modern travel apps like Airbnb? Social Visibility is Vital to Discovery Airbnb’s growth dominance in the travel industry is a key indicator that apps dictate how we travel and plan. Travel brands need to focus on the small screen in order to get the big returns. With such stiff competition, marketers must reposition their travel […]
No longer limited to a scrapbooking site, Pinterest has evolved into a tool to blend search and discovery into one platform. In particular, its Guided Search feature is a fairly new offering to desktop that’s helped turn Pinterest into a search engine for consumer intent. Starting as a mobile-only way to search, Guided Search is unique tool that allows users to redefine their search queries based on ideas provided by Pinterest. This often overlooked feature gives savvy marketers a chance to extend the value beyond the red walls of the social media site. According to Pew Research Center, the proportion […]
Our most recent infographic offers a brief look into the history and major changes seen in SEO over the last 25 years, offering brands insights into trends and how the will influence future marketing strategies. By understanding how and why SEO has evolved over the years to offer a more level playing field for brands and quality, meaningful content to users, brands can anticipate what’s to come and craft more valuable content to increase visibility and drive action. Download our Learn to see what trends your brand should be watching when crafting your 2016 search marketing strategy. For a deeper […]
ZOG Digital’s Michael Pasco discusses how brands can leverage real-time marketing to increase engagement from your brand’s social marketing strategy. This article was originally published by the Huffington Post. ——- For millennials, living in the moment isn’t possible without an Instagram post. Smartphones have revolutionized how people share what happens in the now, and word-of-mouth isn’t powered by the mouth anymore. The fact is, things can’t happen in real-time without starting a conversation online first. According to Pew Research Center, 7 percent of the U.S. population is “Smartphone-Dependent” for Internet access. That number grows to 15 percent for Americans aged 18 […]