How to Leverage Audience Data for More Successful Customer Acquisition

What You’ll Learn…
Content marketing is essential to developing strong relationships with customers to increase brand advocacy, industry awareness, and generate quality leads to drive sales. By leveraging data to understand how users behave online, marketers can better identify opportunities and create valuable content that fosters engagement. The following report is a recap of the topics discussed during a webinar hosted by ZOG Digital and Forrester Research, Inc. to outline the latest in content marketing strategy.

Emerging models for content marketing.
Data-driven strategies for more targeted, effective content.
How omni-channel media paths are influencing the way consumers make purchase decisions.
How to build, optimize and amplify content across the web.
Best practices for tracking results.

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