Our recent post in Search Engine Land discusses how brands can discover the best path to generate SEO results by analyzing the benefits of platform and agency solutions. To identify the best fit of talent or technology for your brand, it is important to clearly assess your goals, available resources, and industry landscape. Often, platform solutions offer brands support with their SEO efforts to complement existing in-house teams or assist smaller companies with basic management and implementation. Due to their automated nature, platforms create efficient process structures that can save time and money for resource-tight brands looking for some additional […]
According to a survey from CMO Council, 90 percent of marketing leaders said they had a content marketing strategy, but only 2 percent deemed their current approach effective. Even worse, 12 percent of marketers feel that their brand’s content keeps specific audiences, industries, and targets top of mind. In other words, marketers see enough value in producing great content to make it a part of their budget, but struggle to produce the results they read about. Where’s the disconnect? If Content Is King, Let It Lead While SEO sits on the throne, content keeps the kingdom functioning. Content development, search, […]
Scottsdale, Arizona — ZOG Digital has been named to the 2015 Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. Honored to be a part of an exclusive club of America’s most successful companies, ZOG Digital earned the 1,569th spot in its sophomore year of eligibility. Companies are ranked according to annual percentage growth over a three-year period. “We’re honored to be ranked among this elite group of companies,” said Jeffrey Herzog, chairman and CEO of ZOG Digital. “The growth of ZOG Digital over the past three years can be attributed to the expanding need for brands to better their […]
For many marketers, it can be hard to see quantifiable returns on content marketing and SEO. With so much content being posted and optimized for search each day, how can you ensure that you’re getting the most value and ROI out of your time investment? That’s what Backlinko’s Skyscraper Technique is meant to solve with a three-step approach to SEO visibility. Find link-worthy content [Find] Create content with amplified value [Create + Optimize] Promote content for increased exposure [Amplify + Track] In layman’s terms, Backlinko’s secret sauce is taking something already proven to work, make it better, and then improve […]
Infographic What You’ll Learn… In 2014, mobile devices replaced desktop computers as the top device used to access the Internet. As mobile reach continues to expand, it’s a certainty that your marketing strategy should reflect a mobile optimized user experience. Mobile audiences are engaged with over 70% taking action within an hour of interaction. Developing strong and clear mobile content provides the power and accessibility your brand needs to expand its digital authority and reach. Download our infographic to learn how your brand can increase engagement with mobile content by filling a need, leveraging visual content, and keeping information concise, […]
[Sep 17 Webinar] 2015 Search Marketing Trends & ZOG Digital’s Proprietary Keyword Revenue Forecasting Tool
Thursday, September 17, 2015, 10:00am PT In our upcoming webinar, ZOG Digital and a guest from Forrester Research will address the state of search in 2015 and the impact on digital strategy for brands. On September 17, ZOG Digital will discuss how to build the business case for SEO and content marketing while forecasting potential return with the Keyword Revenue Forecasting Tool that it developed. By pairing user provided data with cutting-edge APIs, the Keyword Revenue Forecasting Tool can help your brand craft it’s digital marketing strategy with confidence in its return. Get your first sneak peek into how this tool […]
Improve the reach and return of your non-branded paid search campaigns with actionable tips from ZOG Digital’s Thomas Stern.
By leveraging insight tools and specialized AdWord features your campaigns can lower CPC and increase engagement rates.
Learn more about our approach and paid advertising solutions.
If beauty is truly in the eye of the beholder, your luxury brand’s digital presence holds the key for increasing revenue. With customer research going digital, brands that target audiences willing to pay for a more luxurious experience must reflect their value through the digital engagement they promote. Crafting brand perception through content, design, optimization, and social integration allows top-quality brands to develop a unique experience valued above those sacrificing comfort for savings. We’ve examined the best ways for luxury brands to position their value and identify the obstacles and opportunities faced within their industries. Culture Relationships Through Social Authority […]
Google never sleeps, and neither do competing brands. There’s always a risk in falling through the rankings if you miss a beat in what the competition’s doing or how the industry is changing. When you want to be discovered, keyword data is a good place to start. The research is complete, the keywords are placed, and results are better than expected. It’s easy to rest on your laurels once you start seeing great ROI after the initial optimization. Ever wonder if, with all the new research tools being released and all the new data that comes with each purchase, if […]
Travelers aren’t going to call an agent to cross the country. That’s nearly archaic these days with a plethora of digital options at any consumer’s fingertips. The modern middleman is a computer screen: It’s as easy as typing “flight to Phoenix” into Google and watching the magic happen. Travelers go online to buy tickets creating an opportunity brands can take advantage of. The modern traveler is actively trying to seek the best value, and how they reach the purchase page provides a lot of information for marketers to use in future content. There’s a transition from mass marketing to targeted, data-driven marketing […]