Google and Mozilla are just about done with Adobe Flash Player. After including Apple before them, that’s three out of five major browsers pulling the plug on Flash.

Despite Adobe’s many attempts to try and fix this, both tech powerhouses have cut their support for Flash plugins from their very popular browsers, effectively killing Flash. The software was blocked by default by both Chrome and Firefox.

But why did they do it? The safety of its users is cited as the main reason. There’s a security flaw in Flash that Adobe had yet to fix. As users and developers wait around for Adobe to update their platform, vulnerabilities can be taken advantage of, especially for those that do not frequently update plugins.

Though an update has been released by Adobe, it does not change the fact that for now, Flash is pushing daisies until Internet users manually download that software. Until that point, websites that relied on Flash to display their interactive content are not available to most of their audience.

What Does It Mean To Your Brand?

Valuable production time and advertising dollars were spent to develop great content, and, in the blink of an eye, it suddenly became a security risk to anyone who tried to access it. And just like that, it was gone, along with a lot of potential revenue. The only thing left behind is a tweet with the brand tagged, citing “poor user experience” as they tried to watch a video.

It’s time to face facts: dropping Flash is the best way to optimize your website and to keep your audience’s trust. User experience is at stake. For brands and marketers, any future development of lasting content or beautiful web design can and should be created without it.

Once the go-to standard for video and animation, Flash was created during the PC era, as in, where everyone sat down at a desktop computer with their keyboard and mouse. That’s just not the case anymore — change is coming sooner rather than later.

Mobile devices are intertwined with consumer behavior, and both users and developers are unwilling to deal with the archaic battery life constraints or inability to perform well with touch. Adobe just isn’t able to keep up as web development technology with non-proprietary languages like HTML5, CSS and Javascript continue to build the Internet.

Laptops, tablets, and smartphones are all in the play for websites, and not all browsers are created equal. Page speeds can be tricky to optimize as it is, and nobody is going to wait around for the video to load. Flash is just too costly for time and user experience to be effective anymore. It’s time to ditch Flash before your digital content pays the price.

There are currently no comments.