Consumers are leveraging search engines more than ever before to research products prior to purchase. But what consumers find during this process depends on their search habits and how humanlike a brand’s digital footprints are. A website’s digital footprints are part of what reacts to search engine queries, and it’s what places products in front of consumers who are in that research stage. These footprints must be cultivated and nurtured. And in order to start this process, brands must ensure that all website copy and blog content is targeted toward the right audience. The trick is to make the website’s […]
It’s not you, it’s me…. A public statement from both parties tell only one story: YouTube will no longer require a Google+ profile when you want to upload a video, write a comment, or create a channel. In the weeks to come, Google+ will stop integrating into Google identities altogether, starting with YouTube. After a lot of user feedback, a Google Account will be all that’s necessary to share content, communicate with contacts and, most importantly, write comments on YouTube. What this means is that comments made on YouTube are going to stay there. Nothing written will ever find its […]
Below we explore the breakdown of Digital PR and how your brand can elevate its digital authority through content outreach and relationship marketing. This article was originally published by Business.com —— The integration of digital media into everyday life has reshaped how society functions, evolving how consumers get their news, how they shop and how they build relationships. The Internet is continuously changing, and it is important that your public relations strategy keeps up with the pace. Consumers have grown to demand more than traditional PR techniques to conduct research and interact with companies. Brands must react by developing a […]
Digital interactions influence 50 percent of in-store sales according to a study from Deloitte Digital. While the majority of shopping still happens offline, many brands have found creative ways to drive offline sales through digital efforts. A study from Dimensional Research shows that 91 percent of consumers have gone into a store based on an online experience. By developing quality relationships and cohesive marketing strategies that tie digital and traditional together, brands can drive sales to their brick and mortar stores. 1) Provide Detailed Information To Shoppers Many consumers often view online shopping as a research tool before making an […]
Smartphones are convenient, social, and the fact that two out of three Americans own one puts an emphasis on brands to be mobile-friendly in 2015. Just as there was a transition from “on your desk” to “in your email,” the “I just texted you” culture shift is upon us. Innovative developers are finding solutions to integrate mobile devices into daily human functions: from navigation to gaming to even dating. Shopping is no exception. Recent studies by Pure Oxygen Labs show that 20 percent of the Internet’s top 500 mobile retail sites now use responsive design, up from 9 percent in […]
Earlier this morning, Twitter released event targeting to help brands and marketers target their ads at users already engaged with live events. This update provides three new tools (Calendar, Insights, and Activation) to improve audience targeting and content relevance by integrating trending events and user data into campaign strategies. Update Highlights: Events Calendar gives brands a way to discover upcoming major live events. Event Insights gives you a bird’s eye view on who’s already engaged with the event, and Event Activation lets you take that information and put it into action with targeted promoted tweets. What It Means For Marketers: […]
ZOG Digital’s Thomas Stern discusses the best practices of pitching content for increased exposure through off-page SEO. This article was originally published by Business.com ——- Content development is a key component in any SEO strategy. In today’s content-driven market, the articles, videos or images that make up your marketing campaign will make or break its effectiveness. You need native content to power a proper campaign, and while creating content itself can be simple, the best content in the world will be useless unless you can get it placed on relevant, high domain authority websites. So how do you get your […]
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ZOG Digital’s Thomas Stern shares how brand’s can leverage humor to drive user engagement and conversions. This article was originally published by Business.com ——- Developing a human presence in today’s digital age can help differentiate your brand and build stronger connections with users. Even large brands like Google have chosen to not take themselves too serious by leveraging clever humor to deliver their industry-leading content and service offerings. Balance your strategy and delivery to provide users with an experience that provokes engagement and boosts conversions. Remember, all work and no play makes Jack a dull boy. Define Brand Tone The […]
Recent studies show that 58 percent of marketers worldwide are using a personalized, real-time marketing (RTM) strategy to drive sales, and 80 percent of those who are not implementing a personalized RTM today plan to do so within the next year. Developing a customized engagement strategy influences sales by creating an experience that improves engagement through valuable content, which is focused around the specific interests, pain points, and behaviors of audience segments. Real-time marketing allows that personalized content to reach users at the right moment in their customer lifecycle to drive them to action. In a recent survey of marketers […]