Investing in user-experience is often an expensive and time-consuming process for brands, but few investments will pay off on the same scale. By creating an experience that is personalized to meet the needs and behaviors of your users, your website can drive more conversions by minimizing dropout rates. Put in the time up front to understand how your target audience behaves, and craft your website around those behaviors to develop a more engaging digital experience.
To create a successful digital platform that gets users to convert, marketers must create an environment where users understand how to interact and enjoy doing it. By creating a digital platform that is easy to use and fits expectations, your brand can define its personality, build positive impressions with users, and drive conversions.
Studies have shown that creating a good UX at the beginning of development can save time and money throughout the life of a project. Fixing a problem with UX after a project is complete can cost 100 times more than during initial design. By taking the time to understand your audience and crafting a personalized digital journey around their needs, you can reduce development waste and long-term costs.
For a complete look into how your brand can leverage user experience and responsive web design, read our full article by ZOG Digital’s Thomas Stern in Business.com
Learn more information about driving conversions from intelligent web design in our education center and contact ZOG Digital for help increasing online exposure and developing an effective digital strategy.