A recent AdWeek article speaks to the priceless advantage of having a built-in social following. If you’re a business owner, establishing a personal brand identity can also help you to build authority in your field and positively impact your business.

Social media has revolutionized the model industry and has given a voice and a platform to the mostly random, anonymous, beautiful models. While the previous generation of supermodels—Tyra Banks, Heidi Klum, Cindy Crawford—managed to launch successful sideline careers after their peak modeling days, savvy models now are preparing for the transition while still in their teens. Millennial models, Gigi Hadid, Kendall Jenner, Karlie Kloss and Cara Delevingne have mostly grown up using social media and throughout their careers have curated their platforms to build their personal brand identity online. Both brands and users have begun to take notice of media clout and influence decisions based on social brand identity.

Brand identity is not reserved for the model industry, as society becomes socially savvy everyone from Fortune 500 brands to consumers will feel the need to develop a strong social presence. Constructing a brand personality that reflects your values and core beliefs will influence decision makers and create opportunities. Carefully chose what social platforms to create your identity and best reflect who you are and what you do best. For example, if you own a business, LinkedIn can help establish you as an industry expert and influencer in your field. Sharing insider knowledge, opinions on related fields and industry experiences will build your credibility among your peers (and competitors), introduce you to potential clients, and help open the doors for media opportunities.

A strong social media following can validate your experience to potential customers and strengthen your personal authority. Each social platform has its advantages, contact ZOG Digital to learn how increasing your online exposure and developing a strong brand identity through an effective digital strategy can help drive leads.

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