Landing pages offer users a first impression of your brand’s personality and delivery. Setting the tone with a well-designed landing page that utilizing clear copy and strong calls to action can help increase your conversions and drive more engagement for your paid media campaigns.

 

Keep It Simple – Delivery your message and value with concise content and clear design that resonates with users

Merge Similar Functions – Increase the simplicity of your page by condensing or removing duplicate features such as navigation, CTAs, long forms, etc

Balance Your Give And Take – Offer users something in return for interacting with your page and completing a form, download, or sale

Leverage User-Generated Content – Testimonials and reviews can increase conversion rates by added trust and relevancy to your landing pages

Resonate Your Primary Action – Remove any barriers to entry and make your message clear with strong calls to action

 

For a complete look into how you can increase your campaign ROI with powerful landing pages, read our full article by ZOG Digital’s Thomas Stern in Business.com

Learn more information about developing landing pages that convert and contact ZOG Digital for help increasing online exposure and developing an effective digital strategy.

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