Creating visibility and authority in search comes from understanding how users search and applying strategic optimization to appeal to niche interests. Users and search engines both reward clarity, relevance, and value in content with increased exposure. Are you leveraging SEO to boost your brand’s reach to its full potential?


Understand How Users Search – Leverage audience data from paid, earned, and owned sources to identify audience trends, behaviors, and interests

Construct Sitemaps – Create an XML sitemap and submit it to Google and Bing to increase exposure

Establish Redirects – Connect your pages and content around the web to ensure a better user experience and more authority in search

Enhance Tags – Create unique and concise title tags limited to about 40-60 characters, and meta tags within 90 characters

Optimize For Mobile – Ensure page size, content visibility, site features, navigation and site speed are all tested and optimized for mobile

Increase Visibility Through Local Optimization – Create unique pages for localized content and ensure all directory listings are updated with current information


For a complete look into how you can optimize your SEO to boost your visibility online, read our full article by ZOG Digital’s Thomas Stern in

Learn more information about creating compelling content and generating engagement and contact ZOG Digital for help increasing online exposure and developing an effective SEO strategy.

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