Creating content that speaks to the needs and interests of your audience can require a lot of effort and resources. Our content checklist has grouped everything you need to keep track of when constructing your content and developing your content marketing strategy plan. Get a glimpse below, and check out our full article by ZOG Digital’s Sara Flick in Business.com

 Defining The Audience

  • Identify audience behaviors and interests
  • Examine historical data
  • Analyze competitor strategies
  • Specialize content to audience segments

 Choosing Content Mediums

  • Analyze channel engagement rates
  • Create unique content

Creating Valuable Written Content

  • Offer education, entertainment, and calls to action
  • Link to external sources for authority
  • Optimize content for SEO and readability
  • Use strong imagery

Developing Effective Visual Content

  • Ensure you have publishing rights
  • Optimize image size and quality
  • Optimize for search

 Publishing and Promoting Content

  • Publish content internally and through syndication
  • Leverage social sharing features
  • Promote across social networks
  • Collect user information to grow database

 

Learn more information about creating compelling content and generating engagement or contact ZOG Digital for help with your brand development and advertising strategy.

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