Developing a content marketing plan is essential to success in today’s digital landscape. Creating fresh and constant content helps increase visibility in search and boost engagement with users. Below are 6 quick tips to keep in mind when developing a content strategy plan for your brand.

 

  1. Identify goals and develop strategies for success
  2. Understand the needs of your target audience
  3. Analyze your competitor’s digital assets
  4. Find the content medium that generates the most engagement
  5. Monitor which marketing channels get the highest engagement
  6. Test your delivery and timing

 

For more insights into how you can expand your reach and improve engagement this year, read our full article by ZOG Digital’s Sara Flick in Business.com

Learn more information about digital marketing trends in 2015 or contact ZOG Digital for help with your 2015 digital marketing planning.

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