ZOG Digital’s director of paid social, Chris Moreno, will be speaking at the SMX Social Media Marketing Conference on Nov. 19 at ARIA Resort and Casino in Las Vegas. The conference will cover cutting edge tactics to drive new traffic, build lead streams and convert fans and followers to customers.
Moreno will speak on the “Measuring Up With Social Analytics” panel from 9–10:15 a.m. where he will discuss how to directly connect social media advertising campaigns to key performance indicators. He will provide attendees with actionable insights to get the highest return-on-investment from paid social media campaigns. His presentation will include information on measuring offline consumer behavior to online social marketing and advertising.
Chris Sherman, vice president of Event Editorial at Third Door Media, Inc., will moderate the “Measuring Up With Social Analytics” panel. Other panel members include Steve Hammer, president at RankHammer; Geoffrey Colon, group marketing manager of social media at Bing Ads/Microsoft, and Alan Morte, co- founder/president of Three Ventures Technology, Inc.
More information about the event can be found here.