ZOG Digital will be hosting a webinar on the search marketing trends to watch in 2014 on Wednesday, January 22 at 1 p.m. EST. The webinar will feature Shar VanBoskirk, vice president and principal analyst from Forrester Research, Inc.

The “Search Marketing Innovations to Watch in 2014” webinar will outline industry best practices and methods for marketers to prioritize budgets and resources for the year.

“The changing search marketing landscape provides opportunities for brands to distinguish themselves and reach audiences in new and innovative ways,” said Thomas Stern, senior vice president of client services at ZOG Digital. “We aim to outline and simplify these trends to provide actionable insight that will assist marketers for 2014.”

The webinar will cover the innovations that will broaden how and where users discover brands along with products and services to expect in the coming year and beyond. Specifically, the webinar will outline changes in search mechanics; including mobile, Google enhanced campaigns, product listing ads and Google encrypted data.

As search and social marketing continue to evolve, ZOG Digital empowers clients to effectively leverage data and emerging trends to yield high return on their marketing investments. Join the conversation online by following @ZOGDigital and using the webinar’s hashtag, #SEM2014.

Interested participants can learn more about the webinar and register online at zogdigital.com/webinar.

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