What You’ll Learn…
In 2013, 92 percent of people searched for a restaurant on a web browser, while 81 percent searched for a restaurant on a mobile app. A comprehensive digital marketing effort that utilizes a responsive website design, paid advertising and local search engine optimization (SEO) strategies can have a dramatic and direct impact on sales by influencing potential consumers at multiple critical moments in the purchasing decision funnel. Learn how the strategic use of digital marketing can increase sales and ROI for restaurants.
We’ll break down what every marketer needs to focus on:
Why local SEO impacts in-store sales
How to get started with local link building
Targeting tips for paid search
What options are available for paid social
Which website design updates restaurants should focus on