SCOTTSDALE, Ariz. (November 12, 2013) — ZOG Digital announced today that it will renew its digital marketing contract with the Fiesta Bowl organization for the third year. The Fiesta Bowl has been bringing college football fans to the Valley of the Sun for more than 40 years through the creation of the annual Tostitos Fiesta Bowl in Glendale, Ariz., part of the Bowl Championship Series and newly named College Football Playoff, along with the Buffalo Wild Wings Bowl and more than 40 other ancillary events.
ZOG Digital, a leader in search and social marketing, will focus on website content management, including design and development; paid advertising; and search engine optimization as the Fiesta Bowl continues to attract fans and strengthen community involvement.
In 2011, Fiesta Bowl approached ZOG Digital to redesign its website, which was completed with an eye-catching, user-friendly design that shared the organization’s heritage and created a more resourceful and interactive experience for fans, volunteers and event participants.
“Since initially completing the task of redesigning our website, ZOG Digital has been a true partner in supporting the growth and visibility of Fiesta Bowl,” said Kristen Pflipsen, director of public relations for Fiesta Bowl. “Fan and community engagement is incredibly important to our organization and ZOG has proven it can sustain performance and provide clear results through its active optimization approach.”
ZOG Digital will build on the success of the website and established optimization strategies, to promote the Tostitos Fiesta Bowl, Buffalo Wild Wings Bowl and many statewide events, including the annual Hole-in-One competition, Youth Football Clinic and Aerospace Challenge.
“We take great pride in helping our clients build their brands through our strategic planning process, hands-on implementation, and proven search results,” said Thomas Stern, senior vice president of client services at ZOG Digital. “It’s an honor to have an evolving relationship with such an exciting, reputable brand and we are incredibly thrilled to be working with Fiesta Bowl for a third year.”
About ZOG Digital
ZOG Digital, Inc. is a search and social marketing company. Our digital marketing solutions are designed to increase online success metrics including: increased visibility, engagement, sales and ROI. ZOG Digital’s proven success model is based on making optimized connections through Search Engine Optimization (SEO), Social Media Optimization (SMO), Paid Advertising and Design & Development. All results are quantified through our proprietary S2 Analytics Platform. Find out more about our digital marketing solutions at zogdigital.com.
About Fiesta Bowl
The Fiesta Bowl is a nonprofit organization founded by Arizona community leaders in 1971. Through the creation of more than 40 statewide events, the annual Tostitos Fiesta Bowl and the Buffalo Wild Wings Bowl, the organization continues to promote volunteerism, athletic achievement and higher education. The Fiesta Bowl is committed to fostering a culture of community involvement and giving. Through elite bowl games and related events, the Fiesta Bowl serves as welcoming hosts, creating lifelong memories, promoting Arizona and enabling meaningful contributions to society. The Fiesta Bowl has become one of the nation’s premier college bowl games and has hosted seven collegiate football national championships in the past 24 years.
Contact: SARA FLICK | Manager, Content Strategy & PR